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Educational Features for Adult Industry Professionals

Finding Profit In Gay Sites

Finding Profit In Gay Sites
There are tens of thousands of gay and gay-oriented adult sites. Of these, a couple of thousand may show a small amount of profit. Even fewer, however, are able to provide the independent webmaster with a significant source of income. Previously, we've addressed the need to understand the gay mar... More »

A Gay Dating And Chat Guide

A Gay Dating And Chat Guide
Editor's note: the following is presented to both help folks better their online communication skills, and aid online adult merchants in improving the marketing, operation, and profitability of their offerings: For those of us who seldom travel, avoid gay hotspots or feel nervous about visiting g... More »

A Debate Over Barebacking

A Debate Over Barebacking
Mentioning the term "barebacking" at any gay webmaster gathering is sure to spark a heated debate, but despite the controversy the niche continues to thrive within the gay market. At the heart of the bareback — or sex without condoms — issue is the spread of HIV/AIDS and other sexually transm... More »

Build A Profitable Gay Site

Build A Profitable Gay Site
At industry events I am often approached — as are a lot of my colleagues in the gay adult online industry — for advice on how to enter the gay market. The questions come from very savvy and successful webmasters in the straight market who develop illogical mental blocks when confronted with same... More »

Ahead Of The Curve: Part 2

Ahead Of The Curve: Part 2
In Part 1 of this valuable series, we began a look at "What 15 Gay Adult Webmasters Are Doing to Win You Over" – here's the remainder of the comments, and wisdom, these webmasters passed on... • Brian Sokel, Online Marketing, TLAVideo.com How do you plan on keeping visitors interested?... More »

Ahead Of The Curve: Part 1

Ahead Of The Curve: Part 1
You've downloaded their streaming videos, talked dirty in their chat rooms, and ordered a walk-in closet full of their penetrating sex toys. The professionals behind your pixilated porn experience are flesh and blood human beings with one all-consuming purpose in their short mortal lives: pleasing Y... More »

Speaking Gay Internationally

Speaking Gay Internationally
The GayCrawler.com search engine team has studied the searches carried out during recent visits to their Internet directory dedicated to the gay community. This study is based on searches carried out during the months of April, May and June 2004 on more than 53,000 keywords, and was ... More »

What’s In A Niche?

What’s In A Niche?
I have seen this asked time and time again: “What’s the best niche?” Here’s your answer: There is no best niche… That’s right, there is no niche that is better than the others. Now, before we go any further, let’s define what a niche is. A niche is a specific type of adult enterta... More »

Gay IS A Niche

Gay IS A Niche
While I had some very interesting private commentary on my recent “Stephen Goes Gay?” article, one of my readers publicly commented that “Gay isn’t a niche.” He is of course wrong, and to help those who do not understand the practical implications, I present the following: My aforementi... More »

Mainstreaming Gay Business: Part 2

Mainstreaming Gay Business: Part 2
Gay Adult Business on the Internet has reached its critical mass, driven by surfers who know what they want and what they like – will you be able to get gay customers to pull out their credit card or checkbook, or will you needlessly back away out of fear of having your image tarnished? One of ... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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