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Educational Features for Adult Industry Professionals

Adult Blogging: 1

Adult Blogging: 1
Everybody's talking about blogs. Just about every daily newspaper with the word Times in its name has run a front page story on how blogs are killing the newspaper business. Blog "experts" are sprouting up like fungi with the usual get-rich-quick schemes, and Guy Kawasaki, managing director of web i... More »

The Silver Lining?

The Silver Lining?
With all of the industry outcry and vociferous objections to the recently-amended Section 2257 regulations, many in the industry have failed to recognize that this otherwise burdensome legislation may have some unintended positive effects. While the entire statute may be unconstitutional, and the c... More »

2257: A Temporary Truce: 2

2257: A Temporary Truce: 2
In part one we looked at what's next in regards to 2257 and how the FSC still needs your support. Now we'll look at "the 11th Commandment," and the dangers of "colorful" language: The 11th Commandment In last month's column, I made reference to one of my adult business maxims I share with all my... More »

The Psychology of Color

The Psychology of Color
Much has been written about the cosmetic significance of tour design. Elaborate presentations that are not bandwidth hogs have always been considered desirable and even cutting edge in front-end tours. Design shops spare no creativity in turning out the finest in glitter and sparkle in pursuit of th... More »

2257: A Temporary Truce: 1

2257: A Temporary Truce: 1
On June 23, the Free Speech Coalition and the other plaintiffs in the case of Free Speech Coalition et al. vs. Alberto Gonzales won the first skirmish of the 2257 wars. The victory provided a temporary, but effective, 2257 "enforcement shield" to members of the FSC in good standing as of June 25. ... More »

Amateur Sites Today

Amateur Sites Today
Porn stars and cookie-cutter "Barbie Dolls" might be the stuff of fad and fantasy, but for many consumers of online adult entertainment, nothing can compare to the appeal of the girl next door. Whether this is due to the consumer's desire to connect a certain model to the memory of a lost love, or... More »

Branding 102

Branding 102
In part one we examined the basics of branding. Now it's time to raise the bar: A brand is a mix of primary and secondary associations. We could say that the primary associations reflect values that are the core within a brand. Secondary associations are values that are a little further out and a... More »

Branding 101

Branding 101
A brand is, by definition, a name, a sign, a symbol, a design or a combination of these used to identify the product or service offered by one or more companies that separates it from others. The definition suggests that the consumer should be able to recognize a brand and what it symbolizes. Knowle... More »

Fine Tuning the Site Tour

Fine Tuning the Site Tour
Trying to determine the best approach to a site tour is not the exacting science that it would seem to be. For years, webmasters have looked for the perfect blend of content and information that grabs the eye of the passerby and motivates a desire to click the “buy” link. There is lots of data t... More »

What's A Surfer Worth?

What's A Surfer Worth?
One of the most fundamental questions a commercial website owner should ask him or herself is "What is the true worth of a visitor to my website?" While this might seem pretty basic, more often than not, webmasters who consider such things get caught up in recurring partnership percentages and pa... More »

OPINIONS & VIEWS

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »
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