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Educational Features for Adult Industry Professionals

Transaction Truths: Striking the Balance

Transaction Truths: Striking the Balance
It can be hard to keep up with technology. One minute, something is brand new. The next, it’s been replaced by the latest big thing. One just has to look at the mobile phone market to see how fast things can change. And while the rapid technology evolution is great on the surface for consumers... More »

Alternative Currency; Is Regulation in Store?

Alternative Currency; Is Regulation in Store?
Hardly a day goes by without some headline referring to developments in legal status or use of alternative currency such as bitcoin. At times it seems the virtual currency is nearly taking over the Internet. How, though, will this new trend affect the adult entertainment industry? Although the overa... More »

Legal Reality: Cliff Notes on 2257

Legal Reality: Cliff Notes on 2257
Unlike producers of nonsexual content, adult content producers must comply with a complex and burdensome set of federal criminal regulations known as the 2257 regulations. For those who are not familiar with the 2257 regulations, they are a pair of statutes (18 U.S.C. § 2257 and 18 U.S.C. §... More »

Relational Advertising Better Targets Viewers

Relational Advertising Better Targets Viewers
When the topic of “relational advertising” is brought up, it’s usually in the context of its standard meaning; where relationship building is used to make brand loyalty more of a factor than price is, in the prospect’s purchasing decision. There is another aspect to the phras... More »

Disaster Mitigation, Recovery Plans a Necessity

Disaster Mitigation, Recovery Plans a Necessity
For commercial website operators, having a disaster mitigation and recovery plan is not a nicety, it’s a necessity. Whether it’s an earthquake in Los Angeles, an ice storm in Atlanta, or flooding in Chicago, you never know when a disaster might strike — and although we all know th... More »

Methods to Optimize Speed for a Faster Website

Methods to Optimize Speed for a Faster Website
All website owners want increased revenues, and one easy way to get them is to boost the speed of their website — because a faster website makes more sales. The following are three easy steps to help make it happen. “Given the importance of speed to ecommerce, it’s imperative to ... More »

Credit Card Regulatory Trends to Look Out for in 2014

Credit Card Regulatory Trends to Look Out for in 2014
One of the first things that adult webmasters learn when they go into business is how greatly billing preferences can vary from one country to another — and in countries with a large credit card penetration, it is important for webmasters to stay abreast of regulatory trends with Visa and Mast... More »

Paysite Power: Tweaking the System

Paysite Power: Tweaking the System
My next three articles will be a series that focuses heavily on specific ways that paysite owners can optimize the user experience and how to present sites and content in ways that attract modern customers and keep them coming back. This starts with thinking about streamlining and how to repurpose y... More »

White Hat vs. Black Hat SEO

White Hat vs. Black Hat SEO
The problem with holding a firm belief in either white or black hat SEO methods is that Google does not commit to your definitions of either. Recently Matt Cutts of Google declared that guest blogging is now going to be considered a penalty-worthy black hat technique. His exact quote was “stic... More »

Facing Facebook: Quick-Start Guide to Getting Results

Facing Facebook: Quick-Start Guide to Getting Results
Wondering where your traffic went? Facebook is one answer, and you should be there with your customers, too. For those who have been reluctant to use this popular platform, here’s a quick-start guide to getting results: First, consider that Facebook offers both personal and business accounts,... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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