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Educational Features for Adult Industry Professionals

Customer Service Strategies

Customer Service Strategies
Dealing with irate, grumpy and abusive customers is a fact of life for any business owner, but adult webmasters tend to get more than their fair share of them. "While the customer may be king, in this business, more than most, the average customer can be a royal pain in the ass," Jane Duvall of J... More »

More Than a Decoration

More Than a Decoration
What are the company logos that you remember the most? As you are about to design your corporate identity, take a look around and notice the logos that are all around us. Most of the time, they are very simple icons. Sometimes they graphically represent exactly what the company does, but others are ... More »

Beyond the DVD

Beyond the DVD
If the grimy storefront in the red-light district carrying nothing but movies and stroke books is the stereotype of adult emporia from the past, the well-lighted, carpeted shop with an open floor plan is rapidly becoming the template for adult entertainment stores of the 21st century. Up front is ... More »

On Location

On Location
Idyllic waterfalls surrounded by colorful birds, lush water gardens teeming with reptiles, a backdrop of panoramic cityscapes — all of these visual enhancements to an adult film are available on location. But at what cost? And are they worth it? "Everyone desires to shoot in an exotic locati... More »

Affiliate Program Basics

Affiliate Program Basics
Joining an affiliate program is a ground floor opportunity; all you have to do is send visitors to your affiliated website by placing a text link or banner on your website and you will receive a commission on each sale, without the complication and expense of actually selling anything yourself. Inst... More »

Porn Syndicate

Porn Syndicate
When you hear the word cartel, what comes to mind? Drugs? Dangerous men with large guns? Well, the word cartel actually means "a combination of business firms to control production and marketing and to avoid competing with one another." With this in mind, Javier C. and Alex Ladd, the prin... More »

Adult Ads on the Airwaves

Adult Ads on the Airwaves
Because of its reach and cost-effectiveness, radio advertising usually is the first step up from the print medium for adult-business advertisers. But is mainstream radio truly open to adult advertising? And what can adult industry advertisers really expect from radio today? Debra Peterson, marketin... More »

Stats for Success

Stats for Success
For many website operators, the subject of stats analysis often boils down to a simple matter of asking this basic question: "How many visitors did my website receive?" But while this information is good to know for comparative purposes, it can be a useless gauge of your website's overall health. ... More »

Merchant Accounts

Merchant Accounts
In our line of work, we are constantly approached by merchants of all types asking us: "When is the time right for me to obtain my own merchant account for my websites?" While we would love to just yell out "Right now!" the answer is not that simple. Deciding to obtain your own merchant account a... More »

Password-By-Phone v. Dialer

Password-By-Phone v. Dialer
Historically, the dialer was the solution to monetize your international traffic. Whilst the dialer is dying, the underlying mechanisms on which they are based are still alive and kickin’ – pay-per-call billing. Dialers are blocked or restricted in many profitable key markets, with European m... More »

OPINIONS & VIEWS

‘Fifty Shades’: A Marketing Phenomenon

The statistics suggest that at its peak, the “Fifty Shades of Grey” book was selling every second on average. Even years after its 2011 debut, the books have entered the all-time bestseller... More »

Avoiding a Crash Landing While Making Changes

Recently I had lunch with Peter, one of the most successful business coaches in Europe. We sat outside at a cafe a few kilometers from the Mediterranean Sea. It was the middle of winter but the clouds... More »

Finding the Right Road to Success

Last month, I wrote about collaboration, surrounding yourself with good people and top-tier service providers and having an alliance group. In past articles, I have written about the “7 Ps”:... More »
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