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Educational Features for Adult Industry Professionals

More Than a Decoration

More Than a Decoration
What are the company logos that you remember the most? As you are about to design your corporate identity, take a look around and notice the logos that are all around us. Most of the time, they are very simple icons. Sometimes they graphically represent exactly what the company does, but others are ... More »

Beyond the DVD

Beyond the DVD
If the grimy storefront in the red-light district carrying nothing but movies and stroke books is the stereotype of adult emporia from the past, the well-lighted, carpeted shop with an open floor plan is rapidly becoming the template for adult entertainment stores of the 21st century. Up front is ... More »

On Location

On Location
Idyllic waterfalls surrounded by colorful birds, lush water gardens teeming with reptiles, a backdrop of panoramic cityscapes — all of these visual enhancements to an adult film are available on location. But at what cost? And are they worth it? "Everyone desires to shoot in an exotic locati... More »

Affiliate Program Basics

Affiliate Program Basics
Joining an affiliate program is a ground floor opportunity; all you have to do is send visitors to your affiliated website by placing a text link or banner on your website and you will receive a commission on each sale, without the complication and expense of actually selling anything yourself. Inst... More »

Porn Syndicate

Porn Syndicate
When you hear the word cartel, what comes to mind? Drugs? Dangerous men with large guns? Well, the word cartel actually means "a combination of business firms to control production and marketing and to avoid competing with one another." With this in mind, Javier C. and Alex Ladd, the prin... More »

Adult Ads on the Airwaves

Adult Ads on the Airwaves
Because of its reach and cost-effectiveness, radio advertising usually is the first step up from the print medium for adult-business advertisers. But is mainstream radio truly open to adult advertising? And what can adult industry advertisers really expect from radio today? Debra Peterson, marketin... More »

Stats for Success

Stats for Success
For many website operators, the subject of stats analysis often boils down to a simple matter of asking this basic question: "How many visitors did my website receive?" But while this information is good to know for comparative purposes, it can be a useless gauge of your website's overall health. ... More »

Merchant Accounts

Merchant Accounts
In our line of work, we are constantly approached by merchants of all types asking us: "When is the time right for me to obtain my own merchant account for my websites?" While we would love to just yell out "Right now!" the answer is not that simple. Deciding to obtain your own merchant account a... More »

Password-By-Phone v. Dialer

Password-By-Phone v. Dialer
Historically, the dialer was the solution to monetize your international traffic. Whilst the dialer is dying, the underlying mechanisms on which they are based are still alive and kickin’ – pay-per-call billing. Dialers are blocked or restricted in many profitable key markets, with European m... More »

Ethnic Episodes

Ethnic Episodes
If your customers are looking for something more than just "vanilla" in terms of ethnicity, they're not alone. Adult entertainment has always been dominated by what could be called a decidedly "Caucasian persuasion." But genre-oriented consumers are showing a growing interest in ethnic diversity, as... More »

BUSINESS ANALYSIS

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as a $15 billion... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
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