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Educational Features for Adult Industry Professionals

Brand Power

Brand Power
Just a few years ago, the Penthouse empire went through bankruptcy. While new ownership and new staffers picked through the detritus of bad management, they hit upon an unexpected gemstone. Penthouse still had the name. Armed with this, a new empire is under construction, and the licensing of its ... More »

Sexual Studies

Sexual Studies
Back when the adult entertainment industry was much more underground than it is now, speeches by adult entrepreneurs were a rarity on college campuses. But in the 1990s and 2000s, the number of well-known adult industry figures speaking at major colleges and universities has been increasing. From La... More »

Adult Video Sharing

Adult Video Sharing
Adult webmasters are not the only people in cyberspace who benefit from adult entertainment; there are many mainstream webmasters who prosper from it as well. When a mainstream website publishes the occasional article on Joanna Angel or Savanna Samson and Internet surfers make a point of reading... More »

The Future of Photo Content

The Future of Photo Content
Recently, XBIZ World magazine asked several online adult entertainment industry experts, "Will photo content retain its value as web video increases in popularity?" Here's what they had to say: "I believe that pictures will still retain their value because they provide more of a voyeuristic quali... More »

Adult Content Evolves

Adult Content Evolves
For webmasters, adult content has historically been more of a product, but today it seems as if the production and distribution end of the business has moved into the service sector, with traditional photo galleries and individual video clips purchased on CDs and DVDs having been largely replaced by... More »

Branding's Big Picture: 2

Branding's Big Picture: 2
In part one, we looked at how the most profitable adult firms are putting sharp focus on their identities as brand values take off. In this conclusion, we'll look at Hustler's brand longevity, deals to avoid and more: Hustler Longevity "The Hustler brand has been around for 32 years and continue... More »

The Art of the Deal

The Art of the Deal
How can a retailer be assured they're getting a fair price for a palette of DVDs or the monthly rent they pay? Strong negotiating skills. In the book "Getting to Yes," professors Roger Fisher and William Ury of the Harvard Negotiation Project offer strategies for people who find themselve... More »

Branding's Big Picture: 1

Branding's Big Picture: 1
Thirty or 40 years ago, the vast majority of adult entertainment companies did not think of themselves as anything other than adult entertainment companies. There were exceptions to that rule; in the late 1950s, Hugh Hefner was starting to realize that the Playboy logo could be used to sell more tha... More »

Smart Surfers Milk Us Hard

Smart Surfers Milk Us Hard
Have you ever thought about how much business we lose because of fake affiliate registrations? The fact is that surfers have gotten tricky and more experienced nowadays. In addition to this, we make it easier for them to find our free content which is intended for our affiliates. I was very happy... More »

Just Like the Real Thing

Just Like the Real Thing
The plastic-fantastic plethora of devices designed for solo stimulation and/or mutual gratification are seeing a new trend toward the ultra-realistic. Consumer demand is growing for the look and feel of the real thing. Manufacturers are responding by bringing cutting-edge technology to the marketpla... More »

BUSINESS ANALYSIS

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »

Execs of 2016: Online Industry Businesswomen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
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