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Educational Features for Adult Industry Professionals

Retail Sales: When to Call in the Pros

Retail Sales: When to Call in the Pros
If you work on the front lines of the sex retail trade, you’ve had customers who came to your store and asked for a product to fix a situation that it simply can’t fix. Some couples try to spice up their sex lives with a toy or a movie, without realizing that their sexual problems are ro... More »

Show Off Your Package: Win Sales With Product Bundles

Show Off Your Package: Win Sales With Product Bundles
Packages, bundles, gift bags, getaway kits — call them what you want, but grouping complementary products is an effective and inexpensive way to boost sales and cross-promote your inventory. Bundling products also makes the shopping experience much easier for the customer, especially first-tim... More »

The Buzz Behind Cloud Hosting

The Buzz Behind Cloud Hosting
The cloud. It’s everywhere (kind of literally, actually) and everyone’s talking about it. But what the hell is it? The cloud is used to market so many different services and technologies that it’s hard to know what you’re being sold, and unless you know the inside details, ch... More »

Initiating a UDRP Claim

Initiating a UDRP Claim
During the 1990s, the Internet emerged as a common platform upon which individuals and businesses, for both commercial and other purposes, could interact and conduct business via websites. As is commonly understood, websites are identified by a domain name, such as Yahoo.com. As the Internet grew, a... More »

Giving Your Website a Health Check

Giving Your Website a Health Check
In addition to logging into sites run by my CMS software customers, I join a good number of websites throughout the year. Once in a while I’m impressed but usually surprised is the word that comes to mind. What’s surprising is that it’s not uncommon to see broken links, missing pag... More »

Risks: A Combative Stance

Risks: A Combative Stance
Taking a positive stance is a great coping mechanism that can keep you on track and moving forward. However, competition within the online adult entertainment industry is simmering past the boiling point and combining with forces beyond a website owner’s control — such as unexpected regu... More »

Mobile Trends: Tablets Are Taking Over

Mobile Trends: Tablets Are Taking Over
Earlier this year, the use of mobile apps overtook PC usage by American consumers for the first time in what signifies a shift in the way that audiences interact with the Internet, and information in general. According to comScore, 2014 kicked off with 55 percent of the Internet usage in the U.S. c... More »

How Studying a Site’s Traffic Will Help It Grow

How Studying a Site’s Traffic Will Help It Grow
If you’ve been running a website for any length of time, you are no doubt familiar with the need to study your stats — either using a server log solution such as AWStats, a hosted third-party service such as Google Analytics, or a self-hosted, open source tool such as PiWik — or ev... More »

Slicing Up Today’s Adult Traffic Pie

Slicing Up Today’s Adult Traffic Pie
It is a simple enough assumption by merchants: more potential customers equals more sales — but in the topsy-turvy world of Internet marketing, things are rarely as simple as they seem. Take for example the plight of adult website owners, who faced with declining conversion ratios (which they... More »

SEO: The Difference Between Whiners and Winners

SEO: The Difference Between Whiners and Winners
In the last year and a half Google has implemented many well-known patches to its algorithm. Panda, Penguin and Hummingbird are now household names for anyone who does even a very minimal amount of SEO work on websites, but Hummingbird was the most recent major change and it was announced almost a y... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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