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Educational Features for Adult Industry Professionals

Dynamic Retail Marketing: The Whole Package

Dynamic Retail Marketing: The Whole Package
If you’re an adult brand in a heavily saturated and competitive marketplace, what’s more important than making your products stand out from the rest? Nothing. As the cliché goes, you never get a second chance to make a first impression. Humans are a visual species. We eat with o... More »

Sourcing Quality Affiliates

Sourcing Quality Affiliates
Over the years, affiliate marketing has been highly profitable for many online adult entertainment companies. But as the digital adult realm became increasingly competitive, so did affiliate marketing — and while finding and nurturing quality affiliates was important 10 years ago, it is even m... More »

Rethinking ‘Toys for Men’

Rethinking ‘Toys for Men’
Have you ever been working behind the counter at your store and had someone come to you and ask you, “Where are the toys for men?” I know I’ve fielded a lot of questions like this and I bet your staff has too. While it might seem easy enough to point that customer to the shelves of... More »

Google’s Webmaster Tools: Successful Tracking

Google’s Webmaster Tools: Successful Tracking
Google wants every site owner to regularly visit Google’s Webmaster Tools. Did you notice that Google Analytics (and other tracking systems) can no longer see which keyword surfers came to your site from? This is because Google is keeping that information secure and private and only available ... More »

Paysite Power: Getting the Most Out of Your Website

Paysite Power: Getting the Most Out of Your Website
If you’ve read my past articles you know I do my best to write objectively and avoid product promotion. Rather than mention it throughout the article, I’m going to address paysite management (CMS) software only once in the beginning. The Elevated X CMS software system I provide to my cus... More »

Europe: No Adult Webcam Slow Down Here

Europe: No Adult Webcam Slow Down Here
Europe has a long history of being a major contributor to adult entertainment, and in recent years, one sector of the European adult industry that has experienced considerable growth is the live webcam sector. Live cams were once a marginal part of Internet erotica in Europe, but in 2014, a long lis... More »

The Dangers of Over-Sharing on the Retail Floor

The Dangers of Over-Sharing on the Retail Floor
Which of these do you like?” “Have you ever tried this one?” “What’s your favorite product?” If you’ve spent any time on the sales floor, you’ve probably had a customer ask you one of these questions. And you might even have given them an answer. A lo... More »

Retail Tactics: The Wow Factor

Retail Tactics: The Wow Factor
Setting sales goals can greatly increase the bottom line in your business. Taking the time to explain the advantages in purchasing items that give you more bang for your buck help increase sales dramatically. It’s easy to allow customers to come in, browse the shelves, make a purchase usually ... More »

Sure Ways to Monetize Your Traffic

Sure Ways to Monetize Your Traffic
Today the most common monetization of website traffic is advertising. This is obvious for many, but surprisingly many sites owners still do not know what type of traffic they have, does it mainly consist of web, mobile, or tablet traffic? Is there any other type of traffic on their site, which they ... More »

Paysite Power: Looking at Tour Optimization

Paysite Power: Looking at Tour Optimization
Prompted by recent message board discussions on XBIZ.net, this is the second in a series of articles on paysite optimization. For the purpose of these couple of articles I’m focusing on tour optimization exclusively. In most cases there’s more than one right way to do things and what ma... More »

BUSINESS ANALYSIS

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
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