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Educational Features for Adult Industry Professionals

Enhancing Accessibility on Websites

Enhancing Accessibility on Websites
With the broadening demographics of Internet users now encompassing nearly all of humanity (and beyond), it is vital to realize that different users have different capabilities; and many face unique challenges that prevent them from effectively using some websites. While “designing for search... More »

Using a Dev Server

Using a Dev Server
It’s a pretty good assumption that all webmasters, not just WordPress users, enjoy trying new things with their sites — some of which backfire tremendously, occasionally crippling or even destroying a website — which is not the way to make a buck in this biz. WordPress users, howe... More »

Hardening Sites by Obfuscating File Structures

Hardening Sites by Obfuscating File Structures
When it comes to improving adult website security, sophisticated software, expensive hardware and other means are often employed; but budget-conscious operators can use a bit of strategy to harden their sites by obfuscating common directory and file structures, as well as other simple tricks that am... More »

Making Customers Happy From Day 1

Making Customers Happy From Day 1
Getting customers is hard enough but retaining them is the greatest challenge of all. In the Adult Internet, retention is typically seen as what we do once a customer is unhappy or has already terminated their relationship with your online business. By focusing on our customer’s priorities and... More »

2257 Performer ID Rules

2257 Performer ID Rules
This article is the third in a series examining the requirements of the federal recordkeeping and labeling laws known as the 2257 regulations as they pertain to current and emerging adult entertainment business models. The motivation to write and publish this series stems from a recent federal cour... More »

Tags, Text and Traffic from Video

Tags, Text and Traffic from Video
Marketers of online adult entertainment have long used the power of video to drive traffic to their websites; often by giving away sample clips in the form of MGP galleries and tube site submissions. This visual approach essentially relies on a viewer stumbling upon the clip and then enjoying it eno... More »

Size Matters: Leveraging Facebook Fans

Size Matters: Leveraging Facebook Fans
There is no denying the popularity and size of Facebook, which dominates the social networking landscape; controlling an audience share that marketers simply can’t ignore. Adult marketers, however, are not particularly welcome — resulting in penalties for the ham-handed and opportunities... More »

The Pros of Mobile Targeting

The Pros of Mobile Targeting
In my last article I wrote about billing options on mobile devices. With this issue I want to discuss a very interesting topic for anyone seeking to monetize their mobile traffic targeting. If you are already operating a successful enterprise on the Internet I am pretty sure targeting is part of y... More »

Fast Content Is Good Content

Fast Content Is Good Content
It’s been said before and it bears repeating: Having the best website content in the world won’t matter if folks won’t wait to see it. With this in mind, webmasters should focus on ways in which they can boost the perceived speed at which their pages load. While a wide range of st... More »

Video Monitor: Switch Hitters

Video Monitor: Switch Hitters
Cutting costs while maximizing resources and results is a common theme within production circles these days — adult or otherwise. One method for getting by with less involves slashing crew and hardware expenses by relying on fewer shooters — using DSLRs for HD video acquisition and HD vi... More »

LEGAL PERSPECTIVES

Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Randazza: Trump Victory, Big Prop 60 Win

On Tuesday afternoon, I boarded a transatlantic flight. Given all of the negativity in the 2016 presidential race, I was delighted that I would be absent for the results. I found both Donald Trump and... More »

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »
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