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Educational Features for Adult Industry Professionals

Keep Sales Fresh With New Products, Forgotten Bestsellers

Keep Sales Fresh With New Products, Forgotten Bestsellers
“What’s new?” That phrase keeps companies creating new products, new stimulators, new vibes, new things to stick in, new things to rub on, new, new, new. Every sex toy show has vendors displaying what’s new so they can be bought by distributors to bring them to their retailer... More »

Developing Email Marketing Campaigns With Strategy

Developing Email Marketing Campaigns With Strategy
Despite the endless advances in personal broadcasting and one-on-one contact through texting and social media — email is still very much alive. Sure, many of us have long since created phantom email addresses to catch the buckets of spam and cryptic messages from robot phishers that constantly... More »

Global E-Billing Solutions: Don’t Leave Money on the Table

Global E-Billing Solutions: Don’t Leave Money on the Table
If you live in the U.S., now is a great time to travel to Europe, Brazil or Russia! The U.S. dollar’s value is at a record high and the trend isn’t expected to change anytime soon. In the last year, the U.S. dollar is up by more than 20 percent against the euro, Canadian dollar, yen and... More »

Legal Reality: Immoral, Scandalous Trademarks

Legal Reality: Immoral, Scandalous Trademarks
Competition in the adult entertainment industry is intense. The widespread availability of free adult materials online, rampant Internet piracy and very low barriers of entry for new competition all combine to make profitability more difficult than ever before. Successful adult entertainment compan... More »

Nine Reasons You’re Having Trouble Getting Good Press

Nine Reasons You’re Having Trouble Getting Good Press
I’ve covered the adult industry as a journalist for more than 10 years, been backstage at award shows and front row at obscenity trials, and nothing I’ve seen shocks me more than the way the porn industry deals press. (And vice versa.) A few years ago, I got a frantic call from an old f... More »

Mobile Mania: Making Money Out of Ignored Mobile Traffic

Mobile Mania: Making Money Out of Ignored Mobile Traffic
Twenty-one! That is the total number of shows I attended in 2014. From the largest shows in the industry to smaller webmaster meetings, the top mobile experts, including myself, have taken part in these shows with one goal — to spread the word about how to achieve success in the mobile busines... More »

Not All Ad Impressions Are Created Equal

Not All Ad Impressions Are Created Equal
It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad impression is. While this term is used interchangeably across every ad network, how this unit of measurement is actually calculated varies... More »

Paysite Power: It All Starts With the First Impression

Paysite Power: It All Starts With the First Impression
I’m excited to share that this is my first Paysite Power article since becoming a back to back XBIZ Award winner. Aside from winning our third Software Company of the Year award in four years for Elevated X, the XBIZ 360 show was successful on multiple levels. First, the attendees this year ... More »

The 7 Wonders of Customer Service

The 7 Wonders of Customer Service
In a global digital business ecosystem like the online adult industry offering a range of products to either consumers or B2B, you need the support of an on the ball customer service department. The Internet doesn’t sleep and sometimes when your customers are having a crisis or need an answer,... More »

Analyze Choices When Acquiring Domains

Analyze Choices When Acquiring Domains
According to the Verisign Domain Report (January 2015), the third quarter of 2014 closed with a base of 284 million domain name registrations across all top-level domains (TLDs). Verisign goes on to report that registrations have grown 6.8 percent year after year. New gTLDs (generic top-level domain... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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