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Educational Features for Adult Industry Professionals

MPEG-DASH Seeks to Standardize Video

MPEG-DASH Seeks to Standardize Video
It is a dream that many have shared: to publish online video content across all connected devices, with user control over the playback timeline, at a low cost, and using only a single delivery technology. With the imminent rollout of the MPEG-DASH (Dynamic Adaptive Streaming over HTTP) system, it i... More »

Leveraging Interactivity to Boost Stickiness

Leveraging Interactivity to Boost Stickiness
It is a lesson from my earliest days of website development — addiction is the key to retention, not only in terms of keeping members recurring, but keeping them on your site for longer periods of time — boosting the appeal and profit potential of your online endeavors. Rather than a web... More »

Chargebacks: Hooray for Mastercard

Chargebacks: Hooray for Mastercard
Master-Card has recently published a revision of its standards for the Excessive Chargeback Program that will go into effect on Aug. 15. In plain English, that means that the chargeback ratios at which your MasterCard account is evaluated at have been modified. As a reminder, the chargeback ratio i... More »

Revisiting Banner Swaps, Traffic Exchanges

Revisiting Banner Swaps, Traffic Exchanges
The Internet as we know it today was built on the interlinking of websites, a process that began as a manual exchange between webmasters, often via e-mail. Then, as now, swapping links or banners doesn’t mean the other guy will leave his up, introducing high levels of fraud into the system, al... More »

Regional Traffic Controls Allow Localized Revenue Optimization

Regional Traffic Controls Allow Localized Revenue Optimization
We live in an increasingly shrinking world, where once insurmountable distances are mere nanoseconds away. This has opened up vast opportunities through globalization, but it has also spread the risk and reward far and wide, with some unintended consequences. For example, a recent trip to the local... More »

Finding Traffic Leakage

Finding Traffic Leakage
One problem with many websites, especially those that have been around for a while, where various content management systems, server technologies and file extensions have conspired to wreak havoc on the site’s file structure; is that a lot of links may be broken — leading to “404&r... More »

Designing for High-Pixel Displays

Designing for High-Pixel Displays
Next-generation graphics displays, such as Apple’s breathtaking Retina on the iPad 3, are heralding a new era in mobile photorealistic imaging; boosting available color depth, pixels per inch, resolution and screen size — all of which can be easily taken advantage of by designers seeking... More »

Diversity For Dollars

Diversity For Dollars
While their mainstream media viewing may be more closely related, there is often an understandably vast divide between the preferred adult entertainment choices of straight and gay audiences. But beyond the obvious differences in their content choices, are there underlying, identifiable trends in vi... More »

Bringing Online Adult to ‘Handi-capable’ Audience

Bringing Online Adult to ‘Handi-capable’ Audience
Planning for accessibility is an increasingly important (and legally required) concern for website owners, which goes beyond “doing good business,” to “doing the right thing.” Accessibility initiatives seek to readdress difficulties that a viewer may encounter with a website... More »

Geo-Targeting - Right Match

Geo-Targeting - Right Match
Widely used to deliver advertising, such as the ubiquitous “meet me in your town” adult dating ads that are familiar to many readers, the value of geo-targeting extends beyond maximizing the profitability of adult affiliate promotions to become a vital tool for displaying highly targeted... More »

OPINIONS & VIEWS

‘Alternative Facts’ of PC vs. Mac Users

Now that we live in a world of “alternative facts” it feels like somehow everyone has become a little more critical about what information and data they are digesting, and where it came from. Don’t... More »

Putting a Dollar Figure on Your Website's Worth

Daily, I get asked the question, “what’s my website worth.” And it’s the hardest question for me to answer. Someone will go to my website and fill out the contact form, put in... More »

New Solutions Require a Bullheadedness, Different Process

Each January we lead a small group of industry leaders on a tour of the crazy innovations at the Consumer Electronic Show in Las Vegas. It’s a grind on our bodies. We all train for it beforehand.... More »
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