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Educational Features for Adult Industry Professionals

Revisiting Banner Swaps, Traffic Exchanges

Revisiting Banner Swaps, Traffic Exchanges
The Internet as we know it today was built on the interlinking of websites, a process that began as a manual exchange between webmasters, often via e-mail. Then, as now, swapping links or banners doesn’t mean the other guy will leave his up, introducing high levels of fraud into the system, al... More »

Regional Traffic Controls Allow Localized Revenue Optimization

Regional Traffic Controls Allow Localized Revenue Optimization
We live in an increasingly shrinking world, where once insurmountable distances are mere nanoseconds away. This has opened up vast opportunities through globalization, but it has also spread the risk and reward far and wide, with some unintended consequences. For example, a recent trip to the local... More »

Finding Traffic Leakage

Finding Traffic Leakage
One problem with many websites, especially those that have been around for a while, where various content management systems, server technologies and file extensions have conspired to wreak havoc on the site’s file structure; is that a lot of links may be broken — leading to “404&r... More »

Designing for High-Pixel Displays

Designing for High-Pixel Displays
Next-generation graphics displays, such as Apple’s breathtaking Retina on the iPad 3, are heralding a new era in mobile photorealistic imaging; boosting available color depth, pixels per inch, resolution and screen size — all of which can be easily taken advantage of by designers seeking... More »

Diversity For Dollars

Diversity For Dollars
While their mainstream media viewing may be more closely related, there is often an understandably vast divide between the preferred adult entertainment choices of straight and gay audiences. But beyond the obvious differences in their content choices, are there underlying, identifiable trends in vi... More »

Bringing Online Adult to ‘Handi-capable’ Audience

Bringing Online Adult to ‘Handi-capable’ Audience
Planning for accessibility is an increasingly important (and legally required) concern for website owners, which goes beyond “doing good business,” to “doing the right thing.” Accessibility initiatives seek to readdress difficulties that a viewer may encounter with a website... More »

Geo-Targeting - Right Match

Geo-Targeting - Right Match
Widely used to deliver advertising, such as the ubiquitous “meet me in your town” adult dating ads that are familiar to many readers, the value of geo-targeting extends beyond maximizing the profitability of adult affiliate promotions to become a vital tool for displaying highly targeted... More »

IFrames and Alternate Content Injection

IFrames and Alternate Content Injection
Not to be confused with old-style frames and framesets, inline frames (iframes) are the foundation of many popular ad network, affiliate and content injection tools; such as “status update” boxes, data feeds, “like” buttons and other widgets which extend a site’s conten... More »

Performance Testing for Hosted Ads

Performance Testing for Hosted Ads
Ask any group of online marketers if they measure the performance of the third-party advertisements that appear on their site, or of their own ads, which appear on other sites, and you will likely hear a discussion centered on A/B split tests and clickthrough rates. There is, however, another major... More »

Free Sites 2012

Free Sites 2012
Free, advertising supported websites are an increasingly dominant force on the adult Internet today. Deprived of any direct revenues from “selling” the content they contain, these sites have to find alternative ways of dealing with the cost of purchasing content — still one of the ... More »

OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
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