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Educational Features for Adult Industry Professionals

The Art of War in Adult Novelty Retailing, Part 3

The Art of War in Adult Novelty Retailing, Part 3
Continued from Part 2 Setting Organizational Goals In the broadest sense of the phrase, an organizational goal is a plan to achieve increased equity for your adult store. You should be looking to target a certain level of performance from your adult retail interests and an organizational goal sh... More »

What Is Beauty? Golden Rectangles and Website Design: Part 1

What Is Beauty? Golden Rectangles and Website Design: Part 1
Is beauty a magical, wonderful thing, or is it based upon primordial instinct? Amanda Grimm from Adult Webmaster Consultants takes up the subject in this first of a three part series examining just "What Is Beauty?" It's a well-known fact that beauty is found "in the eye of the beholder." I may t... More »

The Art of War in Adult Novelty Retailing, Part 2

The Art of War in Adult Novelty Retailing, Part 2
Continued from Part 1 Organizational Success Everyone wants their adult interests to be successful, but many do not understand the key factors that affect success from the customer's - rather than the business owner's - perspective. You can make your adult interests more successful by understand... More »

Targeting Foreign Traffic

Targeting Foreign Traffic
There is a whole world outside of the continental USA, and believe it or not, most of it likes sex, porn and adult entertainment - and not less than the average American! This world is connected to the Net, has some money to burn online, and wants a piece of the action: Are you going to ignore it? Y... More »

The Art of War in Adult Novelty Retailing, Part 1

The Art of War in Adult Novelty Retailing, Part 1
Are you thinking of getting into the adult novelty game either with your own store or as an affiliate or mirror of someone else's? Before you do, you should have a firm grasp of the organizational levels of a business and its related marketing strategies and their components. You should be able ... More »

Introduction to Traffic Building: 2

Introduction to Traffic Building: 2
Continued from Part 1 Another way of generating traffic by trading links is to join what is called a web ring. Web rings are essentially a bunch of similar sites that are grouped together in "rings" where each site is linked to others by a simple navigation bar. Web rings form a concentration of ... More »

Introduction to Traffic Building: 1

Introduction to Traffic Building: 1
Once someone has made the decision to join the adult world and has built their first site, their next question is always about where they can get their traffic from. Traffic generation has many factors affecting it, ranging from webmaster creativity to your budget and many, many more. There are any ... More »

International Marketing: 2 Identifying Foreign Resources

International Marketing: 2 Identifying Foreign Resources
International business expansion can be extremely lucrative if conducted properly. Careful planning and long-term forecasts are an absolute must for any competitive firm, but the need for research is even more pronounced for foreign companies entering unfamiliar markets. Part 2 of our International ... More »

Making Adult Novelty Stores Consumer Friendly, Pt 2

Making Adult Novelty Stores Consumer Friendly, Pt 2
Continued from Part 1 Customer Service Customer service is an area no adult novelty store should neglect. Neglecting excellent customer service is like turning down good money. Many places promise good customer service but in the end few businesses are willing to stand behind their slick slogans... More »

Traffic: Targeting, Locking, and Converting - It's Not Just a VISA Driven Marketplace

Traffic: Targeting, Locking, and Converting - It's Not Just a VISA Driven Marketplace
The Internet is still growing and is finally becoming a true global network of individuals communicating, conducting business, shopping and thankfully transacting large amounts of money. For you, the Adult Webmaster, this means that you must service various cultures, desires, and most importantly of... More »

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
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