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Educational Features for Adult Industry Professionals

Mobile Video Comes of Age

Mobile Video Comes of Age
The rapidly increasing video quality of today’s mobile devices is inspiring new generations of digital filmmakers to adopt new techniques, which take advantage of the technical innovations occurring on the mobile video front — where many current generation smartphones support full HD vid... More »

Optimizing Advertising for Increased Sales

Optimizing Advertising for Increased Sales
Profiting from media buys is not as simple as posting an ad and then waiting for the sales to roll in as many new ad buyers quickly discover when they learn the hard way about the need for ad optimization. “Ad optimization is [the] key to lower CPC prices, higher click-through rates (CTR) and... More »

Strategies for Re-marketing Canceled Members

Strategies for Re-marketing Canceled Members
Merchants often like to think that their products and services are so good that every customer is a guaranteed customer for life. Unfortunately, this rarely plays out in the real world, where increasingly finicky porn consumers are more reluctant to purchase and more quick to cancel website membersh... More »

Building Better Join Forms

Building Better Join Forms
For e-commerce website operators, web forms are a vital ingredient, whether used for paysite joins or product or service sales, or customer feedback and inquiries. Knowing if your site’s forms work is an easy enough process, but how do you know how well they are working, from a performance sta... More »

Mobile First or Mobile Compatible: Which Is Right for Your Site?

Mobile First or Mobile Compatible: Which Is Right for Your Site?
Here at XBIZ, we love to look at the latest design trends and to help our readers stay on the cutting edge; which today involves responsive web designs where essentially one template is modified at run time to suit various devices and their different capabilities — including feature support, s... More »

Turning to Bing

Turning to Bing
It’s never smart to put all of your eggs in one basket, or so the saying goes; and with Google clamping down on porn sites, adult marketers are seeking a “Plan B” — which in this case, “B” may stand for Bing ... Seeking organic traffic? Bing Webmaster Tools (www.b... More »

Digital Asset Management: Data Protection and Storage

Digital Asset Management: Data Protection and Storage
It is a nightmare that will eventually come to pass: your most valuable information, strategic business and financial documents, photo and video content and “master” files, and other data essential to operations is compromised; causing panic for the unprepared. While software solutions ... More »

Online Billing: The ACH Option

Online Billing: The ACH Option
Have you ever stood at a checkout line, swiped your card of choice and then were told that it failed? When that happens, what is your next move? Many of us will swipe the card again thinking that the result was a fluke the first time but the next time it will be fine. Then when that attempt inevitab... More »

Paysite Power: Looking Legit

Paysite Power: Looking Legit
One of the statements I hear most often from site owners has to do with the cost of design and usually goes something like this: “I’m building (or rebuilding) a site but don’t have $__ to spend on a fancy design.” My response is always something like, “nor is that need... More »

Picking a Platform: Android, iOS or Windows Phone?

Picking a Platform: Android, iOS or Windows Phone?
If there is one thing for certain in the world of technology, it’s that things change. From improved features to the fickle hands of fate and fashion, consumer preference is something that increasingly lacks loyalty, either to brands or platforms. For example, while some television buyers wil... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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