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Educational Features for Adult Industry Professionals

The United States of Consumers

The United States of Consumers
It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and strengthen and forge business relationships. And there are more than 500 million consumers within ... More »

Legal Reality: Sound Music Deals

Legal Reality: Sound Music Deals
Music is a big part of just about every kind of entertainment. It is, for example, an integral component of most motion picture productions from mega-budget movies to micro-budget indie films. Even a relatively large segment of adult videos include music. Online, the use of music is exploding all ov... More »

Brand Building: What’s In a Name?

Brand Building: What’s In a Name?
One thing I have to say about this wacky business I know and love, is that there are some pretty damn clever folks that abound in the sex toy biz. I have come across many names of products and stores that absolutely leave me in hysterics so I thought I would share them with you. Of course I have to... More »

Cam Biz: Social Media Offers A Hook

Cam Biz: Social Media Offers A Hook
Anyone who doubts for a minute that the adult webcam sector has come a long way need only consider the fact that the sector now has its own convention: Camming Con, which focuses on cams exclusively. These days, cam models and cam-friendly affiliates are operating in a much larger market than they w... More »

Sell Your Story: Brand Identity and Long-Term Success

Sell Your Story: Brand Identity and Long-Term Success
Whether you’re a retailer, a manufacturer, a web store, or a distributor; selling your brand is essential for success. Telling a brand story is basically using marketing to generate that company image you want tattooed to the minds of your customers. Is that image luxury? Fun? Romance? Youth? ... More »

How Sexologists Can Contribute to the Sex Toy Retail Industry

How Sexologists Can Contribute to the Sex Toy Retail Industry
One of the things I’ve noticed over the years is that there’s a disconnection between some groups of people who could be natural allies. Sexologists want to understand sex, and sex therapists and coaches are dedicated to helping people improve their sex lives. And as the sex retail world... More »

Understanding the German Live Cam Biz

Understanding the German Live Cam Biz
Germany is one of the worldwide top markets when it comes to traffic and profits in the adult industry. The most profitable services these days are webcams and dating. When it comes to webcam business, a lot of things have changed the past years. But on the other hand a lot of things are still the ... More »

Mobile Traffic Trends

Mobile Traffic Trends
Some site owners may have had the feeling that finding an elusive sale in a sea of porn freeloaders is akin to finding a needle in a haystack with a long list of piracy sites and file lockers illegally competing with the many free content options that are also available online. Now, thanks to some n... More »

Retail Sales: When to Call in the Pros

Retail Sales: When to Call in the Pros
If you work on the front lines of the sex retail trade, you’ve had customers who came to your store and asked for a product to fix a situation that it simply can’t fix. Some couples try to spice up their sex lives with a toy or a movie, without realizing that their sexual problems are ro... More »

Show Off Your Package: Win Sales With Product Bundles

Show Off Your Package: Win Sales With Product Bundles
Packages, bundles, gift bags, getaway kits — call them what you want, but grouping complementary products is an effective and inexpensive way to boost sales and cross-promote your inventory. Bundling products also makes the shopping experience much easier for the customer, especially first-tim... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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