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Educational Features for Adult Industry Professionals

Google’s Webmaster Tools: Successful Tracking

Google’s Webmaster Tools: Successful Tracking
Google wants every site owner to regularly visit Google’s Webmaster Tools. Did you notice that Google Analytics (and other tracking systems) can no longer see which keyword surfers came to your site from? This is because Google is keeping that information secure and private and only available ... More »

Paysite Power: Getting the Most Out of Your Website

Paysite Power: Getting the Most Out of Your Website
If you’ve read my past articles you know I do my best to write objectively and avoid product promotion. Rather than mention it throughout the article, I’m going to address paysite management (CMS) software only once in the beginning. The Elevated X CMS software system I provide to my cus... More »

Europe: No Adult Webcam Slow Down Here

Europe: No Adult Webcam Slow Down Here
Europe has a long history of being a major contributor to adult entertainment, and in recent years, one sector of the European adult industry that has experienced considerable growth is the live webcam sector. Live cams were once a marginal part of Internet erotica in Europe, but in 2014, a long lis... More »

The Dangers of Over-Sharing on the Retail Floor

The Dangers of Over-Sharing on the Retail Floor
Which of these do you like?” “Have you ever tried this one?” “What’s your favorite product?” If you’ve spent any time on the sales floor, you’ve probably had a customer ask you one of these questions. And you might even have given them an answer. A lo... More »

Retail Tactics: The Wow Factor

Retail Tactics: The Wow Factor
Setting sales goals can greatly increase the bottom line in your business. Taking the time to explain the advantages in purchasing items that give you more bang for your buck help increase sales dramatically. It’s easy to allow customers to come in, browse the shelves, make a purchase usually ... More »

Sure Ways to Monetize Your Traffic

Sure Ways to Monetize Your Traffic
Today the most common monetization of website traffic is advertising. This is obvious for many, but surprisingly many sites owners still do not know what type of traffic they have, does it mainly consist of web, mobile, or tablet traffic? Is there any other type of traffic on their site, which they ... More »

Paysite Power: Looking at Tour Optimization

Paysite Power: Looking at Tour Optimization
Prompted by recent message board discussions on XBIZ.net, this is the second in a series of articles on paysite optimization. For the purpose of these couple of articles I’m focusing on tour optimization exclusively. In most cases there’s more than one right way to do things and what ma... More »

Seven Tips for Real-Time Bidding Success

Seven Tips for Real-Time Bidding Success
Real-time bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of s... More »

Tricks of the Trade: Just Compensation

Tricks of the Trade: Just Compensation
Didn’t you shoot a scene with her? When’s the video going to come out?” Whenever the topic comes up, my porno candle dims a little. This summer marks the second anniversary of one of the hottest performances of my career, and I’m beginning to think the video will never be rel... More »

The United States of Consumers

The United States of Consumers
It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and strengthen and forge business relationships. And there are more than 500 million consumers within ... More »

LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
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