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Educational Features for Adult Industry Professionals

Seven Tips for Real-Time Bidding Success

Seven Tips for Real-Time Bidding Success
Real-time bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of s... More »

Tricks of the Trade: Just Compensation

Tricks of the Trade: Just Compensation
Didn’t you shoot a scene with her? When’s the video going to come out?” Whenever the topic comes up, my porno candle dims a little. This summer marks the second anniversary of one of the hottest performances of my career, and I’m beginning to think the video will never be rel... More »

The United States of Consumers

The United States of Consumers
It seems every year during the fall, a lot of attention within our industry shifts to Europe … with good reason. Yes, there are a number of tradeshows many of us attend to network with peers and strengthen and forge business relationships. And there are more than 500 million consumers within ... More »

Legal Reality: Sound Music Deals

Legal Reality: Sound Music Deals
Music is a big part of just about every kind of entertainment. It is, for example, an integral component of most motion picture productions from mega-budget movies to micro-budget indie films. Even a relatively large segment of adult videos include music. Online, the use of music is exploding all ov... More »

Brand Building: What’s In a Name?

Brand Building: What’s In a Name?
One thing I have to say about this wacky business I know and love, is that there are some pretty damn clever folks that abound in the sex toy biz. I have come across many names of products and stores that absolutely leave me in hysterics so I thought I would share them with you. Of course I have to... More »

Cam Biz: Social Media Offers A Hook

Cam Biz: Social Media Offers A Hook
Anyone who doubts for a minute that the adult webcam sector has come a long way need only consider the fact that the sector now has its own convention: Camming Con, which focuses on cams exclusively. These days, cam models and cam-friendly affiliates are operating in a much larger market than they w... More »

Sell Your Story: Brand Identity and Long-Term Success

Sell Your Story: Brand Identity and Long-Term Success
Whether you’re a retailer, a manufacturer, a web store, or a distributor; selling your brand is essential for success. Telling a brand story is basically using marketing to generate that company image you want tattooed to the minds of your customers. Is that image luxury? Fun? Romance? Youth? ... More »

How Sexologists Can Contribute to the Sex Toy Retail Industry

How Sexologists Can Contribute to the Sex Toy Retail Industry
One of the things I’ve noticed over the years is that there’s a disconnection between some groups of people who could be natural allies. Sexologists want to understand sex, and sex therapists and coaches are dedicated to helping people improve their sex lives. And as the sex retail world... More »

Understanding the German Live Cam Biz

Understanding the German Live Cam Biz
Germany is one of the worldwide top markets when it comes to traffic and profits in the adult industry. The most profitable services these days are webcams and dating. When it comes to webcam business, a lot of things have changed the past years. But on the other hand a lot of things are still the ... More »

Mobile Traffic Trends

Mobile Traffic Trends
Some site owners may have had the feeling that finding an elusive sale in a sea of porn freeloaders is akin to finding a needle in a haystack with a long list of piracy sites and file lockers illegally competing with the many free content options that are also available online. Now, thanks to some n... More »

PROFILES & BIOS

Clean Light Labs President Carrie Martz Discusses Uvee Sanitizing System

Clean Light Laboratories has come up with a UVC light system, the Uvee, designed to kill up to 99 percent of infection-causing germs, and scientifically tested by a master biochemist. Carrie Martz, who... More »

WIA Profile: Samantha Brown

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Xgen Products Celebrates 7-Year Anniversary

In August, Xgen Products celebrated its seventh anniversary with a special promotion. The winner of Xgen’s Lucky 7 raffle, Xgen announced in late July, would win a three-day, two-night trip for two... More »
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