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Educational Features for Adult Industry Professionals

All About Search: Advanced SEO for Dating and Cam Sites

All About Search: Advanced SEO for Dating and Cam Sites
There are many similarities between adult dating and cam websites. Unlike tubes, paysites, VODs and blogs, both dating and cam sites have unique challenges. They have minimal keyword rich content, their markets are saturated with white labels and some of the biggest brands have lost SEO traction in ... More »

All Are Welcome: Making Retail Sex Education Gender-Inclusive

All Are Welcome: Making Retail Sex Education Gender-Inclusive
If you’ve been paying any attention to the news lately, you’ve seen the increased media coverage of transgender and gender-diverse people. While not all of the press has been positive, I’ve seen plenty that is. The more we can talk about the experiences of transgender and gender-di... More »

Retailers Can Depend on Manufacturers for In-Store Marketing Support

Retailers Can Depend on Manufacturers for In-Store Marketing Support
How many times has this happened to you? You come up with a slam-dunk, home-run, touch-down of an idea for an in-store sales event. You’ve worked out all the logistical details to ensure the company mainframe can handle the event’s radical discount algorithms; you even built out the prod... More »

Traffic Patterns: Optimizing Retargeting

Traffic Patterns: Optimizing Retargeting
ExoClick was the pioneer in offering traffic retargeting in the adult space. So, what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns and ensure long-term customer ... More »

White Label Webcams and What to Look for

White Label Webcams and What to Look for
While label cam sites were once one of the most popular cam promo tools in the adult industry. In recent years new tools have started to gain traction, and Google has taken steps to make it harder for white label owners to rank them organically. However, it would be a serious mistake to assume that... More »

Social Media Marketing Is Key for Successful Cam Models

Social Media Marketing Is Key for Successful Cam Models
If you are a webcam model who thinks sitting in a studio room while waiting for a platform to bring traffic to your shows is the best way to go ... think again! These days models are advocating for themselves and using massive social media campaigns to establish their own personal brand with potenti... More »

Getting the Most Out of Trade Shows Before, During and After

Getting the Most Out of Trade Shows Before, During and After
Ah, the adult industry trade show. One of the best places to learn about products and trends, find fresh customers, establish new business contacts, catch up with old friends and of course, consume “Wolf of Wall Street” quantities of drugs and alcohol for several days. But in all serious... More »

Raising Capital: New SEC Rules May Be a Crowdfunding Game Changer

Raising Capital: New SEC Rules May Be a Crowdfunding Game Changer
On Wednesday, March 25, the Securities and Exchange Commission announced its unanimous approval of the final rules for Title IV of the Jumpstart Our Business Startups Act, also known as the “JOBS Act.” The announcement, which Kiran Lingam of Crowdfund Insider described as “a bombs... More »

Traffic Clicks: Making the Right Targeting Decisions

Traffic Clicks: Making the Right Targeting Decisions
According to Juniper Research, the global carrier billing market was worth around $4 billion in 2014 and it is predicted to rise to $13 billion by the end of 2017. ExoClick recently updated the mobile carrier targeting feature on its platform so advertisers can now target hundreds of more carriers w... More »

Paysite Power: Steps to Improve Your Success Rate

Paysite Power: Steps to Improve Your Success Rate
When it comes to achieving anything big whether in business or just in life, the importance of goal setting is often overlooked but can’t be understated. Some people naturally set goals and attain the without ever realizing what they’re doing. They’re the people we meet who seem t... More »

BUSINESS ANALYSIS

Manufacturers Take Action Against Counterfeit Sex Toys

The mainstreaming of pleasure products is proving to be a blessing and a curse for the sex toy industry. As the demand for pleasure products continues to grow, manufacturers are seeing an increase of counterfeiters... More »

Trends in Paysite Design, Content Delivery

Given the highly visual nature of adult entertainment, it is no surprise that many paysites have shown design-forward approaches — some skirting the bleeding edge, while others sought stability over... More »

Surviving Affiliates Seem to Be Thriving

Long a mainstay of traffic generation for adult website owners and monetization channel for tech savvy marketers, “sponsor programs” have delivered countless millions of dollars to affiliates... More »
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