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Educational Features for Adult Industry Professionals

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools
Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted floor or received an unexpected jolt from an electrical outlet. We’ve learned from experienc... More »

Search Oftentimes Is Left to Chance

Search Oftentimes Is Left to Chance
Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality content. Unfortunately, adult often falls under the low-quality classification, due to lack of tex... More »

Five Tips to Generate Repeat Business

Five Tips to Generate Repeat Business
A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option to include a message. In that message, you can offer a discount toward a future purchase when a c... More »

Impact Play: From Foreplay to Finding the Perfect Toys

Impact Play: From Foreplay to Finding the Perfect Toys
When it comes to BDSM impact play implements, one size certainly does not fit all. Different tools can produce a wide variety of effects and selecting the right one is largely dependent on what the recipient wants to feel — and where they want to feel it. That’s why it’s essential ... More »

Retailer Tips for Boosting Sales After a Slump

Retailer Tips for Boosting Sales After a Slump
Retailers that are struggling or whose numbers continue to drop may want to consider these factors that may be contributing to their demise. 1. Zero Accountability No one is held accountable for his or her actions. You allow someone to take the reigns in hopes that they will do the right thing and... More »

Paysite Power: Are You Ready to Invest in a Paysite?

Paysite Power: Are You Ready to Invest in a Paysite?
As we end another year and the excitement of 2016 lies ahead, a lot of people are already in cruise mode, focusing on their holiday shopping and getting ready to relax. For others, however, this is an exciting time and they’re busy working away on new site project to release in the new year. ... More »

Searching for Solutions: Expanding Your Affiliates' Global Reach

Searching for Solutions: Expanding Your Affiliates' Global Reach
Many companies spend time and resources to expand their market reach and actively promote their product in an effort to increase annual revenue. But all too often the behind-the-scenes mechanics are overlooked and frequently neglected. The ways in which an affiliate can promote your product can be ... More »

Adult Biz Should Learn More About Habit-Forming Products

Adult Biz Should Learn More About Habit-Forming Products
In the end, our industry has a leg up on mainstream. The psychological drive for sex is the best trigger there is. But spending some time understanding and wrapping a framework around how to create a habit-forming product could stimulate some new ways of thinking about product design. If you’... More »

Sizing Up Today's Social Media Networks

Sizing Up Today's Social Media Networks
Social media is filled with noise — noise of funny cats, political rantings, viral videos and, of course, porn. With more than a 1 billion people on social media, it is a major source of quality traffic and you want to capture as much as you can. The question is how do you stand out above the... More »

Paysite Power: What's the Bottom Line to Build a Site?

Paysite Power: What's the Bottom Line to Build a Site?
There’s rarely any shortage of ideas. I once had a brilliant one sure to make millions; the result of being bitched at 500 times for leaving the bathroom sink a mess — a disposable shaving splash guard. A prototype made out of a trash bag quickly proved that putting it on and disposing ... More »

OPINIONS & VIEWS

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »

The Journey Toward Artificial Intelligence in Processing

Let’s be honest. If you’re running a company you spend most of your time trying figure out what the hell is going on. Then you spend the rest of your time — what’s left of it —... More »
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