educational

Regional Traffic Controls Allow Localized Revenue Optimization

We live in an increasingly shrinking world, where once insurmountable distances are mere nanoseconds away. This has opened up vast opportunities through globalization, but it has also spread the risk and reward far and wide, with some unintended consequences.

For example, a recent trip to the local office supply store revealed a sign proclaiming a limit of one hard drive per customer (new computer purchases included).

On the adult Internet, regional issues related to natural disasters, or other problems, such as the availability of viable billing options are also a concern.

I asked why, as I had never heard of such a thing before.

“Flooding in Thailand,” was the response from the store’s manager; who went on to explain rightly or wrongly that all hard drives come from Thailand today, and it would be a while before stocks could be replenished — hence the rationing of hard drives.

Indeed, previous semiconductor supply issues due to natural disasters have hampered the production of computer equipment. Add in a good dose of terrorist threat and drunken stupidity on the assembly line, and it is easy to see how localized issues can affect global businesses in unpredictable ways.

On the adult Internet, regional issues related to natural disasters, terrorist attacks, or other problems, such as the availability of viable online billing options are also a concern.

Having a plan to mitigate some of these serious hazards; such as protocols to quickly suspend costly advertising and traffic buys, and to redirect sponsor links, could be vital.

An important ingredient in this plan is having the technological ability to immediately redirect traffic sources and destinations.

This is already a component of many billing and cascading setups, where un-billable countries are blocked or redirected; as well as a tool used by popular trade scripts and ad serving software; and an easy enough application for in-house or outsourced developers to deploy, providing myriad integration options.

But is bulk blocking or generic redirects the most sophisticated solutions available?

Another major consideration in all of this is that pesky “inequality of wealth” issue; where just because 99.99 percent of a certain country can’t afford any of your offerings, doesn’t mean that a rich Prince or two isn’t among that country’s overall traffic mix — these customers include those elusive “whales” you hear so much about — and are fish worth baiting a hook for.

Beyond royalty, every society has members that can well afford to pay for your wares — even in North Korea — but that doesn’t mean you can accept their payments online; as most payment processors limit the countries they serve, and standard credit cards such as MasterCard and Visa are still far from being commonplace in many parts of the world.

For example, a small CCBill operator will have less chance of successfully passing a transaction than will a megalithic corporation that cascades through every available biller, including its own merchant accounts and processing companies.

These factors combine to make the notion of installing a “whale trap” worthwhile, as opposed to simply blocking “undesirable” countries; or even placed upstream of a dump-out to a traffic broker or other revenue source used to monetize your “junk” traffic.

This can be as simple as a home-page redirect to a white label cam or dating sponsor, or better yet, a custom landing page offering a range of affiliate options — sending traffic that you are unable to bill, to someone who can — and geo-targeting makes it possible.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
opinion

The Continuous Journey of Legal Compliance in Adult

The adult entertainment industry is teeming with opportunity but is also fraught with challenges, from anticipating consumer behavior to keeping up with technological innovation. The most labyrinthine of all challenges, however, is the world of legal compliance.

Corey D. Silverstein ·
Show More