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Business Features for Adult Industry Professionals

Musings on a Business Plan

Musings on a Business Plan
I received an email recently seeking specific information for use in developing a client's business plan, of which the seeker was currently in the start-up phase of executing. While I cautioned him that online adult is a closely held industry populated by privately held companies where accurate r... More »

Protecting Your Brand

Protecting Your Brand
What's in a name? That which we call a rose; by any other name would smell as sweet." So says fair Juliet in Shakespeare's "Romeo and Juliet." That may be a fair observation when it comes to roses, but in business, sometimes it's all in the name. We live in what has been called the Information Ag... More »

A Look at E-tailing

A Look at E-tailing
Whether you're an established retailer seeking to extend your brand online, a web-based operator seeking to diversify revenue streams or an entrepreneur looking for a suitable business model, opportunities abound in the world of online retail, or "e-tail." Unlike subscription sales, video-on-dema... More »

A New Formula

A New Formula
Early this year, Jack Mardack hit the road to do some marketing for Earl Miller. Mardack, who had already been an affiliate manager and webmaster of AdultFriendFinder.com, visited some strip clubs during the marketing trek and found something he wasn't expecting. "I was surprised to see how much ... More »

The Crossover

The Crossover
Less than two years ago, Pamela Butkowski was working in mainstream distribution, and wondering how she could get into something new that would take advantage of her marketing background. At the close of 2005, the Cleveland native saw her chance. DVDs For A Buck, an adult DVD program that had been o... More »

JT's Stockroom

JT's Stockroom
Adult fetish retailer JT's Stockroom is arguably the oldest sex toy company on the Internet — its store was online back when the World Wide Web was merely a sparkle in the eyes of Internet shoppers. Stockroom founder Joel Tucker began his fetish store — at the time called JT Toys — in 1988 ... More »

Legal Bear in the Woods

Legal Bear in the Woods
There are hundreds of stories of how mainstream professionals find their way into the adult business. Most will admit it's by accident. Renowned litigation attorney Paul Berra is no different. His path into the adult industry certainly was accidental. As one of the outstanding litigants at the hi... More »

Brand Extension

Brand Extension
When SilverCash launched SilverSinema, it became one of the few online companies to take the plunge into DVD sales. The move coincided with the 10th anniversary of SilverCash's online launch, so it's a celebration of sorts. It's also a major diversification move that has some other online companies ... More »

Women Don't Need a "G-Shot"

Women Don't Need a "G-Shot"
The so-called "G-Shot" procedure is the latest in a long line of medical or pharmacological interventions in sexual pleasure or functioning. Yes, it is the latest Big Thing in the sex world to debunk. A Los Angeles plastic surgeon has come up with a new enhancement strategy that he's teaching to ... More »

A Look at Workers' Comp

A Look at Workers' Comp
The "mainstreaming" of adult may mean wider markets and increased revenue to some content producers. For performers, going mainstream promises recognition and legitimacy beyond being stereotyped as a mere adult star. Even as the adult business environment becomes more corporate, few are ready to ... More »

EDUCATIONAL FEATURES

Understanding 'Camming Sociology' Can Enhance Interactions

After working for six years in the live cam industry as a cam model and almost double the amount of time studying — while working simultaneously — how relationships work in cyberspace, I am... More »

Proper Fisting Techniques for Gentle Stimulation

Does the phrase “anal fisting” make your sphincter clench in terror? Does it seem like an urban legend or an extreme party trick? Most people scoff at the idea of trying it because it sounds... More »

Camming Games, Contests Keep Customers Engaged

Last issue, I talked about the importance of changing up the ambience in a cam model room via new décor and small visual tweaks, to keep viewers engaged long-term. This time, I’d like to discuss... More »
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