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Business Features for Adult Industry Professionals

Mobile Billing's Bright Outlook

Mobile Billing's Bright Outlook
There’s no question about it: If your online adult business isn’t mobile-friendly, you’ll probably make more money sending your traffic to a site that is. In the past eight years with the advent of smartphones and tablets, online viewing preferences have radically changed the ways... More »

Future of Mobile Traffic and Advertising

Future of Mobile Traffic and Advertising
The adult industry and many mainstream verticals have seen a massive shift away from direct affiliate marketing to large CPA networks and ad revenue-based business models. Those trends along with the rapid rise of mobile are paving a new path to profitability that requires a deeper understanding of... More »

Mobile Revolution's Impact On Traffic Acquisition

Mobile Revolution's Impact On Traffic Acquisition
For companies steeped in traditional website promotion to desktop computer users, 2016’s mobile market presents some unique challenges and opportunities. Adult website owners in particular have long seen mobile as a side market — more of a distraction than an actual opportunity: after a... More »

Retailers Discuss Growth of LGBT Marketplace

Retailers Discuss Growth of LGBT Marketplace
Retailers and distributors are finding the popularity of products for gay couples and gay males in general is increasing. From marketing to new items, the category is evolving. At The Pleasure Chest, director of business development Sarah Tomchesson and buying and merchandising manager Victor Tobar... More »

Manufacturers Discuss Approach to Lesbian Market

Manufacturers Discuss Approach to Lesbian Market
If necessity is the mother of invention, then the LGBTQ community is the mother of pleasure product innovation. As the old days of tacky packaging and toxic toys fall further into the past, lesbians have taken the lead in the evolution of sex toys. Spurred by discerning taste and a desire to create ... More »

Sex Toy Manufacturers Talk Gay Market Trends

Sex Toy Manufacturers Talk Gay Market Trends
As 2016 continues to unfold, manufacturers are rolling out more toys and sexy gear for gay couples and for solo use. Product creators are weighing in on the evolution of this category. According to Ryan Fraga, director of sales and marketing at Oxballs, one of the most appealing new products for ga... More »

Creative Forces Expand Gay Industry’s Reach

Creative Forces Expand Gay Industry’s Reach
A handful of notable names in gay adult are breaking beyond XXX and expanding into markets and spaces previously off-limits to erotica. Internet-savvy producers, directors and stars are using their social-media reach to carve out new markets and reach a larger, more diverse audience. Here are a few ... More »

Cams Report: How Social Media Connects Users, Networks

Cams Report: How Social Media Connects Users, Networks
The rise of social media and live camming go hand-in-hand, combining the immediacy of live global publishing by anyone, anytime, anywhere, with interactivity, personalization, and a unique potential for relationship-building that provides profits for performers and satisfaction for their customers. ... More »

Cams Report: Emerging Technologies to Watch

Cams Report: Emerging Technologies to Watch
Interactivity and personalization is the secret sauce that separates live webcams from pre-recorded porn — and the pinnacle of this interaction is “immersion” or what technologists call “presence” — a feeling of actually being in a location that only exists digita... More »

Cams Report: Optimizing the Experience With Tech

Cams Report: Optimizing the Experience With Tech
Today’s live cam marketplace is evolving right alongside (and driven by) advances in the technology that powers it. While virtual reality and haptics are getting a lot of buzz these days, a range of other new technologies are making inroads into the adult webcam marketplace — or are pois... More »

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
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