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Business Features for Adult Industry Professionals

Both Sides of the Fence

Both Sides of the Fence
News of performer / director Kurt Lockwood's first bisexual scene, shot as web content for online production company Hancock Studios, set the industry gossip wheels turning earlier this year. For some, Lockwood's consent to be bottomed by another male performer confirmed what had long been the su... More »

Employee 101

Employee 101
Not so long ago, when a consumer entered an adult emporium, the helpful, knowledgeable staff was rarely helpful or knowledgeable. Looking for some advice on a vibrator, or trying to find out which lube might be harmful to your delicate skin? You'd be hard-pressed to glean any of that from the attend... More »

Shemale Niche Gains Popularity

Shemale Niche Gains Popularity
All of a sudden, the big adult programs are offering shemale content. What used to be considered a tiny niche has become a major player in online adult. What's behind this startling change? "The Internet really has made the whole thing more popular in the last few years," says Steven Gallon, ... More »

Mainstream Eyes Novelty

Mainstream Eyes Novelty
You may have seen mainstream intimacy product manufacturer K-Y’s sexy new Yours + Mine lubricant advertising campaign that’s been airing on national television spots. Perhaps you’ve walked into a CVS and noticed Trojan’s vibrating ring condom or Durex’s line of Play vibes and lubes. T... More »

Affiliate Programs Then and Now

Affiliate Programs Then and Now
You've heard the stories about the "good old days," the storied era of the mid to late 1990's, when conversion ratios were low and profits high. Affiliate programs were few and far between, competition for search engine placement was relatively light and DVD was a young medium just getting its footh... More »

Novelty Knock-Offs

Novelty Knock-Offs
Like the fake Louis Vuitton bags that litter Manhattan's streets, rip-offs can be found in almost any industry. If it's not a designer bag, it's a watch or a designer shirt; the fact is, copying is an inherent part of business. As the adult industry takes steps to become part of the mainstream ma... More »

The China Syndrome

The China Syndrome
Whenever the nightly news mentions the adult industry, it usually means Internet porn and movies. Although websites, video-on-demand and DVDs represent a huge piece of the revenue pie, there are many other niches in the adult industry. One that predates adult films by several thousand years is the t... More »

Competition, Branding and Trademarks

Competition, Branding and Trademarks
Once upon a time, not too long ago, the adult entertainment industry consisted of a few dozen brave producers and wholesale distributors who dared to create and sell explicit motion pictures and magazines in defiance of a government determined to stamp out commercial pornography. Today, there are... More »

An Erosion of the Law

An Erosion of the Law
Editor's Note: This article originally appeared in the July, 2008, issue of XBIZ World Magazine. If you have been paying attention to the news lately you've probably seen dozens of reports about melting ice caps and the dangers of allowing the edges of the polar ice fields to erode. As each huge ... More »

Elevator Buttons

Elevator Buttons
In its simplest terms, being a webmaster presents only one challenge: Attract as many people as you can to your website and help them find their way from your landing page to the moment they become a paying customer. In most instances the decision by a potential customer to buy something from yo... More »

OPINIONS & VIEWS

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »

Looking Back at 2016’s Highlights

2016 was fraught with highs and lows. As an industry, we mourned the loss of friends and loved ones and welcomed new life into the world. With the presidential election behind us and California’s... More »

Start Being Mobile Progressive

With the end of the year approaching, I found myself at a loss for a timely end-of-year article idea. Enlisting the help of everyone at ElevatedX, I opened our internal communication app and fired off... More »
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