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Business Features for Adult Industry Professionals

Mobile Billing Foundations

Mobile Billing Foundations
In today's market, when you build out your website's billing foundation, one of the key factors everyone must keep in mind is that there is a proliferation of payment for content via mobile phones. This means customers will pay for content and use their cell phone billing options as a form of credit... More »

Phone Billing Today

Phone Billing Today
In an increasingly saturated and difficult marketplace, it is important for content owners to offer as many payment options as possible in their billing armory. The premise behind this thinking is simple: The more options you have to turn all those bytes into bucks, the better — which is why phone... More »

The Importance of Solid Contracts

The Importance of Solid Contracts
Written agreements are the principal legal tool used around the world to create predicable business and personal relationships. It is unfortunate that most adult entertainment businesses do not have a policy of requiring that all their deals and other business relationships be properly documented... More »

Billing Outside the Box

Billing Outside the Box
As the universe of adult paysites continues to grow, finding a new niche or offering an innovative technological breakthrough is becoming increasingly difficult and expensive for program owners. While content might be on its way toward greater uniformity from one site to the next, successful sponsor... More »

Time in a Bottle: Retention, Rebills and Rejoins

Time in a Bottle: Retention, Rebills and Rejoins
If you ask a salesman what the best product is to sell to make a profit, you might hear many things, ranging from real estate to insurance to just about any big-ticket item you can imagine. And while they might disagree on some of the specifics, one answer that could be frequently heard from the mor... More »

Adult Billing and the Credit Crunch

Adult Billing and the Credit Crunch
Americans who have been in the adult entertainment industry for 25 or 30 years can remember a time when most adult sales in the U.S. were done in-person. Back in the 1970s and '80s, consumers typically acquired erotica and sex toys at neighborhood sex shops — and clerks had no problem accepting ca... More »

The Nose Knows: Selling Erotic Scents

The Nose Knows: Selling Erotic Scents
Many consumers are cutting corners when it comes to what they are spending their money on. Hopefully for those of us in the pleasure products industry this means more people will buy products that will enhance their sex lives and staying indoors to use them on each other as a source of entertainment... More »

Adult Stars and Social Networking

Adult Stars and Social Networking
Times are tough. You want your product, performer and/or agency to be marketed, promoted and ultimately branded to the consumer. But, funds are limited. Using MySpace, Facebook and Twitter allows anyone to advertise and market themselves for free. Virtually every known company and industry star has ... More »

Adult Marketing to the Mainstream

Adult Marketing to the Mainstream
By definition, porn is not mainstream. It is necessary to maintain that line, however fine it might become, otherwise it wouldn't be an "adult" business. That doesn't mean companies in the porn industry can't capitalize on mainstream venues to expand their brands and, hopefully, increase revenues. ... More »

The Market is Always Right

The Market is Always Right
Humans, however, are often wrong, especially when it comes to understanding and engaging markets, so where does that leave us? Torn between two lovers, that's where. On the one hand, we have an almost irrepressible need to control our collective and individual destinies, and on the other, we love to... More »

LEGAL PERSPECTIVES

Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Randazza: Trump Victory, Big Prop 60 Win

On Tuesday afternoon, I boarded a transatlantic flight. Given all of the negativity in the 2016 presidential race, I was delighted that I would be absent for the results. I found both Donald Trump and... More »

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »
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