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Business Features for Adult Industry Professionals

Making an Impact: Smart Packaging and Branding Sells Sex Toys

Making an Impact: Smart Packaging and Branding Sells Sex Toys
From erotic videos to professional domination to strip clubs, the adult entertainment industry can be extremely visual. Appearance counts. Aesthetics matter. And that certainly holds true when it comes to sex toys. Packaging, for sex toys, is a vital part of sales and marketing. Effective packaging ... More »

Pleasure Products Manufacturers Discuss Trends in Designs

Pleasure Products Manufacturers Discuss Trends in Designs
When it comes to sex toys, one might think that not much has changed since the days of polished paleolithic siltstone. Form took a big step with the advent of plastics, and function allowed some innovation when electricity came along but, beyond that, the more things change the more they stay the sa... More »

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing
Sex toys have been a lucrative, profitable part of the adult entertainment industry for decades. But in recent years, sex toys have — much like BDSM — become increasingly mainstream. More and more, sex toy manufacturers have been looking to mainstream outlets like The New York Times and ... More »

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs
Creating a fashion catalog is a major undertaking. Companies appealing to wholesale or retail clients all put considerable effort and enthusiasm into making their catalogs the best they can be. At Shirley of Hollywood in Hollywood, Calif., director of design Dana Walczuk says the process takes mont... More »

A Look at Ad Networks

A Look at Ad Networks
When ad networks started surfacing in the adult industry nobody knew quite what to make of them. At that time most webmasters were either affiliate program owners, affiliate webmasters, or both. Gradually, as an increasing number of affiliate programs adopt an invite-only policy and smaller affiliat... More »

The Move to Mobile: Many Forward Thinkers Believe in ‘Mobile First’

The Move to Mobile: Many Forward Thinkers Believe in ‘Mobile First’
The recent news about mobile is coming from the content side of the business because of three recent announcements by tech giants. First Google stopped politely suggesting site owners to become mobile friendly and with their Mobilegeddon update they decided to start demanding compliance instead. Th... More »

SEO Trends: The Game Has Changed

SEO Trends: The Game Has Changed
There used to be a time when webmasters could simply look up the page rank of any website, see what Google thought of it and buy backlinks on the footer of pages with a guaranteed bang for their buck. Then came the era of duplicative content, think content sites and limitless doorways back to the sa... More »

Looming on the Horizon: Traffic Experts Discuss Emerging Trends

Looming on the Horizon: Traffic Experts Discuss Emerging Trends
It’s often said that traffic is king, but that statement only becomes useful in the context of a discussion about the best ways to acquire traffic. Knowing how valuable it is doesn’t earn you anything, unless you also know where to get it, how to acquire it and the best ways to monetize ... More »

The Gender Factor

The Gender Factor
Transgender and gender expression products are evolving in today’s adult marketplace, due in part to growing cultural awareness and availability. What inspires today’s current products and marketing? And what is the difference between gender expression and gender play products? Metis Bl... More »

Trends in Webcam Tech and Business Models

Trends in Webcam Tech and Business Models
As the live cam proliferation continues, new technologies and business models are emerging that will have a lot to do with creating a competitive advantage for some savvy performers over the rest of guys and girls trying to go online part-time. Mobile, fan clubs, new platforms and bi-directional ca... More »

OPINIONS & VIEWS

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »

Cutting Costs in the Spirit of Entrepreneurship

Adult website owners are comprised of two groups: One is comfortable giving up 30-50 percent of their site’s gross sales revenue (aka profit) in exchange for software, hosting and services despite... More »
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