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Business Features for Adult Industry Professionals

Manufacturers Discuss Market Growth for Male Pleasure Products

Manufacturers Discuss Market Growth for Male Pleasure Products
Re-appropriating the wise words of Daft Punk, men want to be “harder, better, faster stronger,” and are finally willing to put their money where their genitals are. Leaders from the novelty market, representing heavy hitters like Fleshlight, LELO, Pipedream and more, all agree that male ... More »

Processing Solutions: Operation Choke Point Isn’t Over … Yet

Processing Solutions: Operation Choke Point Isn’t Over … Yet
Last summer I received numerous calls from merchants in the adult business, to learn that their bank and merchant accounts had been terminated. Terminated by top tier banks, like Chase, Union Bank, and Wells Fargo. Legitimate businesses with banking relationships that had been established for over 1... More »

Programmatic Ad Campaigns Maximize Each Dollar

Programmatic Ad Campaigns Maximize Each Dollar
Back in the early days of Internet porn, all you needed on a site like Sex.com was a dizzying set of flashing ad banners slapped up haphazardly across a landing page to rake in millions of dollars in revenue. The Internet and online marketing have come a long way since then, with a professional bre... More »

Hidden Gems: Digging Deeper Into Traffic Ecosystems

Hidden Gems: Digging Deeper Into Traffic Ecosystems
As adult content continues to evolve from the glory days of its time as a product for monetization into a valuable marketing hook for other products to monetize, the proliferation of new ad networks and the variety of ad services being launched each week is quickly creating a dizzying array of optio... More »

The Digital Factor: Industry Execs Discuss Trends in E-Commerce

The Digital Factor: Industry Execs Discuss Trends in E-Commerce
The concept of selling sex toys and sexy attire via mail-order existed long before the Internet, but e-commerce has made it much more widespread than it was back in the 1970s and 1980s (when Adam & Eve led the way with mail-order condoms). These days, the Internet is a major destination for purc... More »

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors
Change is hard to accept. It means adjustment. Shifting. Re-organization. Cost. And that can be jarring and, in turn, a big headache when you’re comfortably set in your ways as a business and, supposedly, operating a tight ship that’s, one would think, running a smooth course. But in thi... More »

Making The Future: Major Pleasure Product Trends for 2015

Making The Future: Major Pleasure Product Trends for 2015
Although sex toys have been around for centuries, they have never been more plentiful or more profitable than they are in 2015. The business-oriented website The Street has estimated that annual sex toy revenues, which currently total about $15 billion annually, will leap to $52 billion by 2020. The... More »

Retail Revival: Aggressive Marketing Fuel Brick-and-Mortar Adult Retail

Retail Revival: Aggressive Marketing Fuel Brick-and-Mortar Adult Retail
Brick-and-mortar sex shops have been a staple of the adult entertainment industry for many years. The digital age, with all its technological advances, has not made them obsolete. However, it is forcing them to evolve, and in 2015, important brick-and-mortar adult trends include extensive digital an... More »

CPA Networks: The Next Big Boom?

CPA Networks: The Next Big Boom?
There used to be a huge difference between the payouts an affiliate program would offer their best whales compared to the tier one amounts offered to ordinary webmasters who were only able to send a few sales each month. Meanwhile many paysite owners were at the mercy of publishers charging prepaid... More »

Cams Sector Placing Focus on Mobile in 2015

Cams Sector Placing Focus on Mobile in 2015
Throughout 2014, live webcams remained one of the most robust sectors of the adult entertainment industry. And as 2015 progresses, prominent cam trends to be on the lookout for include mobile optimization, widespread use of social media as a marketing/promotional tool, and new promotions in developi... More »

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
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