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Major Impact

Major Impact
Editor' Note: since this article was written, more storms, and more damage have hit Florida, making the situation on the ground there all that much worse... ~ Stephen "Now is the time for all good men to come to the aid of their country." - Franklin D. Roosevelt That quote, though from the WW... More »

A Look At Public Relations

A Look At Public Relations
Many times when we think of public relations we imagine a suave, schooled sophistiqué addressing journalists. Indeed all of that goes with the territory, but has anyone ever asked what precisely is public relations? As a concept, public relations is embedded in a number of job descriptions. Anyo... More »

A Major League Example

A Major League Example
Traditionally, if such a word can be applied to the Internet, the adult segment has led the way in technology and innovation – but it has not monopolized the use, or the evolution of the tools and techniques, which it shares with the mainstream – and both sides can learn a lot from each other. F... More »

Niche Focus: Sub Niches

Niche Focus: Sub Niches
In some of my previous articles, I spoke about various niches. I explained what a niche is, and then proceeded to talk about individual niches as a whole. This article focuses specifically on sub niches. Especially when choosing your niche, the understanding of sub niches is quite important. A... More »

2257: A Proactive Solution

2257: A Proactive Solution
With the release of GenX Law's customized 2257 Register software, webmasters, producers, and content providers have a specialized tool for coping with the record keeping demands of the evolving 18 USC 2257 statute. Editor's note: I recently visited GenX Law's web site, where they claim that "With... More »

Ahead Of The Curve: Part 2

Ahead Of The Curve: Part 2
In Part 1 of this valuable series, we began a look at "What 15 Gay Adult Webmasters Are Doing to Win You Over" – here's the remainder of the comments, and wisdom, these webmasters passed on... • Brian Sokel, Online Marketing, TLAVideo.com How do you plan on keeping visitors interested?... More »

Ahead Of The Curve: Part 1

Ahead Of The Curve: Part 1
You've downloaded their streaming videos, talked dirty in their chat rooms, and ordered a walk-in closet full of their penetrating sex toys. The professionals behind your pixilated porn experience are flesh and blood human beings with one all-consuming purpose in their short mortal lives: pleasing Y... More »

The Benefits Of DRM

The Benefits Of DRM
With a river of free porn available to surfers, it may not seem advisable to protect your content using Digital Rights Management (DRM), but today I will discuss a few reasons why DRM is important – and a necessary part of the future – as well as provide a closer look at Digital Rights Managemen... More »

A Personal Perspective

A Personal Perspective
Stressed by sagging sales? Crappy conversions and rotten retention getting you down? Perhaps it's time you took a little personal perspective into account... They're common laments heard on webmaster message boards; statements such as "My site isn't converting!" or "My members don't stick around!... More »

Niche Focus: BDSM

Niche Focus: BDSM
If you're looking for a niche to promote, then read this article. I'm going to explain a little bit about the BDSM niche, some of its sub-niches, and how to best promote it. BDSM, for those of you who are completely new to it, means several different things, but the most accepted definition is, ... More »

OPINIONS & VIEWS

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »

Looking Back at 2016’s Highlights

2016 was fraught with highs and lows. As an industry, we mourned the loss of friends and loved ones and welcomed new life into the world. With the presidential election behind us and California’s... More »
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