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Execs of 2015: Retail Industry Leaders Discuss Top Business Trends

Execs of 2015: Retail Industry Leaders Discuss Top Business Trends
XBIZ Premiere is pleased to present “Execs of 2015: The Year in Review.” Each of the executives we spoke to below has one thing in common — they are among the finalist nominees for the online industry edition of the 2016 XBIZ Exec Awards. XBIZ captures the thoughts of these influ... More »

Finding Real Success by Fully Monetizing a Website

Finding Real Success by Fully Monetizing a Website
Upselling and cross-selling can be a highly lucrative part of mainstream e-commerce. Mainstream giant Amazon.com, in fact, has attributed up to 35 percent of its revenue to upselling and cross-selling. And upselling and cross-selling can be highly profitable in adult e-commerce as well: a consumer w... More »

Anti-Fraud Measures, Mobile Optimization Are High Priorities

Anti-Fraud Measures, Mobile Optimization Are High Priorities
When Larry Flynt launched Hustler back in 1974, paying for erotica was often accomplished with a very simple question: cash or charge? But in the digital age, paying for erotica is much more complex and nuanced. And adult paysites have a lot to consider as 2015 winds down, from geo-targeting to the ... More »

It's About Content Licensing, Presentation and Delivery

It's About Content Licensing, Presentation and Delivery
With the days of cookie-cutter adult paysite networks fading into the past, today’s savvy site operators are busy revamping their content, as well as the ways in which this material is offered to prospects and provided to customers. To gain a better understanding of this evolution, XBIZ World... More »

Affiliate Programs Evolve With the Times

Affiliate Programs Evolve With the Times
Paysites have been a profitable part of adult e-commerce since the Bill Clinton era, but much has changed with the adult paysite model in recent years. The demand for live webcam sites has grown considerably, mobile optimization is essential and running a successful membership site is much more chal... More »

The Subscription Model is Still in Full Effect

The Subscription Model is Still in Full Effect
There is no way to candy-coat the precipitous plunge in profits endured by adult paysite owners in the wake of multiyear stagnation — where consumer fickleness, prolonged economic uncertainty, rampant piracy and shortsighted marketing conspired to topple premium Internet porn from its once lof... More »

Sex Ed: A Course For Retailers

Sex Ed: A Course For Retailers
To increase both sales and customer satisfaction, sex education can provide great benefits for both retailers and their clientele. At Hustler Hollywood in Hollywood, Calif., marketing manager Allison Johnston believes it’s extremely important to offer sex education to shoppers. “People a... More »

Sex Ed Sells: Manufacturers Educate Consumers, Retailers

Sex Ed Sells: Manufacturers Educate Consumers, Retailers
For manufacturers of pleasure products, sex education is vital to business. Several companies have taken it upon themselves to guide consumers through sexual exploration by not just providing a wide range of tools but also the know-how to use them. Manufacturers such as CalExotics, Pipedream, Doc J... More »

Sex Ed Events Connect, Educate Sexperts and Consumers

Sex Ed Events Connect, Educate Sexperts and Consumers
The adult sex education field has experienced considerable growth during the digital age, and with that growth has come an abundance of conventions and conferences where sexperts can share their knowledge and expertise. Some have a heavily academic focus, while events such as the Sexual Health Expo ... More »

From Workshops to Podcasts to Books, Sexperts Are in Greater Demand

From Workshops to Podcasts to Books, Sexperts Are in Greater Demand
Adult sex education is not a brand-new phenomenon. The late Alfred C. Kinsey founded the Kinsey Institute and wrote his first “Kinsey Report” book in the late 1940s. Dr. Ruth Westheimer’s popular radio program, “Sexually Speaking,” debuted in 1982. But what has changed ... More »

LEGAL PERSPECTIVES

Randazza: Trump Victory, Big Prop 60 Win

On Tuesday afternoon, I boarded a transatlantic flight. Given all of the negativity in the 2016 presidential race, I was delighted that I would be absent for the results. I found both Donald Trump and... More »

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »
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