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Business Features for Adult Industry Professionals

Beyond the DVD

Beyond the DVD
If the grimy storefront in the red-light district carrying nothing but movies and stroke books is the stereotype of adult emporia from the past, the well-lighted, carpeted shop with an open floor plan is rapidly becoming the template for adult entertainment stores of the 21st century. Up front is ... More »

On Location

On Location
Idyllic waterfalls surrounded by colorful birds, lush water gardens teeming with reptiles, a backdrop of panoramic cityscapes — all of these visual enhancements to an adult film are available on location. But at what cost? And are they worth it? "Everyone desires to shoot in an exotic locati... More »

Affiliate Program Basics

Affiliate Program Basics
Joining an affiliate program is a ground floor opportunity; all you have to do is send visitors to your affiliated website by placing a text link or banner on your website and you will receive a commission on each sale, without the complication and expense of actually selling anything yourself. Inst... More »

Porn Syndicate

Porn Syndicate
When you hear the word cartel, what comes to mind? Drugs? Dangerous men with large guns? Well, the word cartel actually means "a combination of business firms to control production and marketing and to avoid competing with one another." With this in mind, Javier C. and Alex Ladd, the prin... More »

Adult Ads on the Airwaves

Adult Ads on the Airwaves
Because of its reach and cost-effectiveness, radio advertising usually is the first step up from the print medium for adult-business advertisers. But is mainstream radio truly open to adult advertising? And what can adult industry advertisers really expect from radio today? Debra Peterson, marketin... More »

Stats for Success

Stats for Success
For many website operators, the subject of stats analysis often boils down to a simple matter of asking this basic question: "How many visitors did my website receive?" But while this information is good to know for comparative purposes, it can be a useless gauge of your website's overall health. ... More »

Merchant Accounts

Merchant Accounts
In our line of work, we are constantly approached by merchants of all types asking us: "When is the time right for me to obtain my own merchant account for my websites?" While we would love to just yell out "Right now!" the answer is not that simple. Deciding to obtain your own merchant account a... More »

Password-By-Phone v. Dialer

Password-By-Phone v. Dialer
Historically, the dialer was the solution to monetize your international traffic. Whilst the dialer is dying, the underlying mechanisms on which they are based are still alive and kickin’ – pay-per-call billing. Dialers are blocked or restricted in many profitable key markets, with European m... More »

Ethnic Episodes

Ethnic Episodes
If your customers are looking for something more than just "vanilla" in terms of ethnicity, they're not alone. Adult entertainment has always been dominated by what could be called a decidedly "Caucasian persuasion." But genre-oriented consumers are showing a growing interest in ethnic diversity, as... More »

A .XXX Perspective

A .XXX Perspective
I really care about this industry and a lot of the people in it. We got lucky today, nothing more and nothing less. If anyone thinks ICANN spared the "poor pornographers" I would seriously reconsider that thought. They are a business too, and .xxx stood to put an ass load of money in their pockets. ... More »

EDUCATIONAL FEATURES

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
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