Business Features for Adult Industry Professionals
Traffic Trends: A Snapshot of Successful Practices
As the lifeblood of any internet-based enterprise, traffic, or the flow of visitors coming and then later leaving a website, is one of the most-analyzed and discussed commodities in the online ecosystem. Because the internet and its users are an evolving arena, it behooves website operators, market...
Retailers, Distributors Proclaim Sex Toys As Mainstream as Ever
If sex toy users from the year 1986 had looked into a crystal ball, they would have been shocked by what the retail and distribution landscape would look like for sex toys and pleasure products 30 years later in 2016. They would have been surprised by the degree to which sex toys have infiltrated ma...
Lube Manufacturers Report Healthy, Natural Ingredients as Top Priorities for Consumers
The pleasure products sector has many facets in 2016, from fetish attire to a wide range of vibrators, dildos and other sex toys. And one area of the pleasure products sector that has continued to grow in sophistication in recent years is the market for lubricants, lotions and gels. These days, one ...
Consumer Demands for Safety Revolutionize Sex Toy Manufacturing
The toy materials debate remains one of the touchiest topics among pleasure product businesses and supporters. Sex educators, wellness organizations and sex toy bloggers aren’t giving up easily, and for good reason. Adult novelties have been traditionally produced using various types of thermo...
Pleasure Products Designers Discuss Creative Inspiration
Abstract sculpture, IKEA chair, or curio art? None of the above. That MFA thesis display is probably just an aisle in your local sex shop. Toy design has rapidly improved to match tech advances and artistic trends. The vibrator section of most adult boutiques more closely resembles a hall at the Get...
Sex Tech Experts Talk Teledildonics Boom
When Alexander Graham Bell invented the telephone in 1876, he unknowingly gifted the future with technology’s most eccentric advance: Teledildonics. Pleasure and electronics have breached the limits of factory-standard vibrators and spawned an industry-wide race to keep up with mainstream tech...
Mobile Billing's Bright Outlook
There’s no question about it: If your online adult business isn’t mobile-friendly, you’ll probably make more money sending your traffic to a site that is. In the past eight years with the advent of smartphones and tablets, online viewing preferences have radically changed the ways...
Future of Mobile Traffic and Advertising
The adult industry and many mainstream verticals have seen a massive shift away from direct affiliate marketing to large CPA networks and ad revenue-based business models. Those trends along with the rapid rise of mobile are paving a new path to profitability that requires a deeper understanding of...
Mobile Revolution's Impact On Traffic Acquisition
For companies steeped in traditional website promotion to desktop computer users, 2016’s mobile market presents some unique challenges and opportunities. Adult website owners in particular have long seen mobile as a side market — more of a distraction than an actual opportunity: after a...
Retailers Discuss Growth of LGBT Marketplace
Retailers and distributors are finding the popularity of products for gay couples and gay males in general is increasing. From marketing to new items, the category is evolving. At The Pleasure Chest, director of business development Sarah Tomchesson and buying and merchandising manager Victor Tobar...
PROFILES & BIOS
Studio 20 Owner Plants Roots in California
This past summer, live cam brand Studio 20 planted roots in North American with a production facility in Hollywood, Calif. It’s a remarkable studio that houses 14 sets where glamour cam models provide...
Clean Light Labs President Carrie Martz Discusses Uvee Sanitizing System
Clean Light Laboratories has come up with a UVC light system, the Uvee, designed to kill up to 99 percent of infection-causing germs, and scientifically tested by a master biochemist. Carrie Martz, who...
WEB / TECH NEWS
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