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Business Features for Adult Industry Professionals

Leading Edge: Studio Executives Stress Quality Is Key to Survival

Leading Edge: Studio Executives Stress Quality Is Key to Survival
Where does the porn industry stand, commercially speaking, in mid-2015? It’s been accepted for some time that the adult video market has largely moved from stores to online and that the Internet rules. But do enough of the older markets exist to make the operations of porn studios and producti... More »

Affiliate Tools Adapt as a New Breed Replaces Those Who Have Exited

Affiliate Tools Adapt as a New Breed Replaces Those Who Have Exited
The swirling may have finally stopped as rampant consolidation of sponsors and a mass exodus of webmasters have created what may become a new wave of prosperity within the adult industry online. The number of hobbyists and part-timers has diminished at a frantic pace in the last few years, but a ne... More »

Content-Based and Interactive Adult Websites Both Offer Valuable Opportunities

Content-Based and Interactive Adult Websites Both Offer Valuable Opportunities
Online adult entertainment has become more and more diverse over the years, and for those who are experts at affiliate marketing, there are many different types of websites to promote. With content-driven membership sites, affiliates are typically promoting downloadable or streamed erotica. But wit... More »

Industry Execs Talk Trends in Affiliate Marketing

Industry Execs Talk Trends in Affiliate Marketing
Affiliate marketing has been a profitable part of the adult Internet since the 1990s, and a long list of adult companies have prospered over the years by refining their affiliate marketing skills. The world of adult affiliate marketing is much more competitive and demanding than it was in the past,... More »

Lube Manufacturers Discuss Regulations, Formulas and Marketing

Lube Manufacturers Discuss Regulations, Formulas and Marketing
The importance of lubricants for a healthy sexual experience has always been true. But today, customers are looking for specific elements in lubricants, the FDA has issued stringent requirements for the products, and manufacturers are finding new ways to appeal to their customers. Cassie Pendleton,... More »

Making an Impact: Smart Packaging and Branding Sells Sex Toys

Making an Impact: Smart Packaging and Branding Sells Sex Toys
From erotic videos to professional domination to strip clubs, the adult entertainment industry can be extremely visual. Appearance counts. Aesthetics matter. And that certainly holds true when it comes to sex toys. Packaging, for sex toys, is a vital part of sales and marketing. Effective packaging ... More »

Pleasure Products Manufacturers Discuss Trends in Designs

Pleasure Products Manufacturers Discuss Trends in Designs
When it comes to sex toys, one might think that not much has changed since the days of polished paleolithic siltstone. Form took a big step with the advent of plastics, and function allowed some innovation when electricity came along but, beyond that, the more things change the more they stay the sa... More »

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing
Sex toys have been a lucrative, profitable part of the adult entertainment industry for decades. But in recent years, sex toys have — much like BDSM — become increasingly mainstream. More and more, sex toy manufacturers have been looking to mainstream outlets like The New York Times and ... More »

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs

Lingerie Manufacturers Innovate Production, Delivery of Fashion Catalogs
Creating a fashion catalog is a major undertaking. Companies appealing to wholesale or retail clients all put considerable effort and enthusiasm into making their catalogs the best they can be. At Shirley of Hollywood in Hollywood, Calif., director of design Dana Walczuk says the process takes mont... More »

A Look at Ad Networks

A Look at Ad Networks
When ad networks started surfacing in the adult industry nobody knew quite what to make of them. At that time most webmasters were either affiliate program owners, affiliate webmasters, or both. Gradually, as an increasing number of affiliate programs adopt an invite-only policy and smaller affiliat... More »

OPINIONS & VIEWS

Adult Industry Keeps Fighting On

On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure... More »

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »
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