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Business Features for Adult Industry Professionals

Mobile Mania: Forget Your Wallet, Mobile Payments Are the Future

Mobile Mania: Forget Your Wallet, Mobile Payments Are the Future
Does anyone still remember the first iPhone? I still remember getting my hands on the first model years ago and realized that this was just the start of mobile. Apps like a gun sound simulator and casual games attracted me from the first moment; that’s ridiculous when we look back how smartph... More »

Kink Turns Cool With 'Fifty Shades of Grey,' Impacting BDSM Business

Kink Turns Cool With 'Fifty Shades of Grey,' Impacting BDSM Business
It was a typical weekend of running errands. Walking down the aisle of mainstream retailer Target, I stopped dead in my tracks. What to my wandering eyes appeared? A vibrating cock ring? I immediately searched for the store’s trusty logo, in hopes of confirming my surroundings. Yep, Target. I... More »

Regulation Breeds Innovation in High Risk Processing

Regulation Breeds Innovation in High Risk Processing
The high-risk processing space is one of the most tightly regulated and rapidly changing parts of the adult industry online and one of the more complicated components of any successful adult venture. That’s why billing experts have emerged and become trusted strategic partners, capable of smo... More »

Alternative Payments Overcome Obstacles

Alternative Payments Overcome Obstacles
The alternative payments market is becoming a bit of a misnomer because many aspects of what used to be considered “alternatives” are now being absorbed into the heart of mainstream payment services. Aspects of paperless check transactions, online verification methods and geo-targeting w... More »

Selecting the Right Billing Company

Selecting the Right Billing Company
When adult online first began, there was a dearth of processing solutions available and early pioneers of digital porn scrambled to find ways to help willing consumers to become paying customers. Over the years the proliferation of processing alternatives has continued to expand, and many of the be... More »

Transaction Truths: Same Old E-Commerce? Not Even Close

Transaction Truths: Same Old E-Commerce? Not Even Close
Have you ever wondered when payment processing became all about rates? Perhaps it was a few years back when a recession hit the U.S. economy. Perhaps, at some level, it’s always been about rates. Although, some recent trends we are seeing does make one wonder. Are merchants finding increased ... More »

Beefing Up Retail Sales of Men's Products

Beefing Up Retail Sales of Men's Products
In recent years, the sale of men’s sex toys is going strong. What are the driving factors behind the sale of men’s sex toys? What has changed, and what remains the same in regard to the male market? At Hustler Hollywood, Marketing Manager Allison Johnston, and David Ballow, corporate bu... More »

Manufacturers Discuss Market Growth for Male Pleasure Products

Manufacturers Discuss Market Growth for Male Pleasure Products
Re-appropriating the wise words of Daft Punk, men want to be “harder, better, faster stronger,” and are finally willing to put their money where their genitals are. Leaders from the novelty market, representing heavy hitters like Fleshlight, LELO, Pipedream and more, all agree that male ... More »

Processing Solutions: Operation Choke Point Isn’t Over … Yet

Processing Solutions: Operation Choke Point Isn’t Over … Yet
Last summer I received numerous calls from merchants in the adult business, to learn that their bank and merchant accounts had been terminated. Terminated by top tier banks, like Chase, Union Bank, and Wells Fargo. Legitimate businesses with banking relationships that had been established for over 1... More »

Programmatic Ad Campaigns Maximize Each Dollar

Programmatic Ad Campaigns Maximize Each Dollar
Back in the early days of Internet porn, all you needed on a site like Sex.com was a dizzying set of flashing ad banners slapped up haphazardly across a landing page to rake in millions of dollars in revenue. The Internet and online marketing have come a long way since then, with a professional bre... More »

OPINIONS & VIEWS

See Bigger Picture, Participate and Stand United

Anyone who’s worked in the adult industry in the past five years knows the challenges we’ve faced. Some people have even questioned staying in the business. After all, between cheap content,... More »

Developing, Launching New Products

Last fall I discovered that voice-to-text had finally become useful on my mobile. It was 85 to 90 percent accurate in a quiet room. It felt like magic. Since then, my morning walk to work in Barcelona... More »

Tips to Improve Your Marketing Game

Back in the day, affiliates and traffic would virtually fall in your lap — and yes, the pun is intentional. You built a site, threw up some banners and, somehow, made money. Today, with the influx... More »
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