Mobile Options: Redirect Science
With global mobile data traffic more than doubling for the fourth year in a row, reaching fully 10 percent of all Internet traffic in May 2012, and the number of mobile-connected devices expected to exceed the world’s population by the end of 2012, a solid mobile presence must be a priority for all adult companies desiring to monetize 100 percent of their traffic.
Meet the mobile redirect. A mobile redirect is a snippet of code that automatically detects if visitors are using a mobile device (and what kind, i.e. iPhone, Android, or one of the many ‘not so smart’ phones often found in Europe), and then sends them to the mobile-optimized version of your site. Redirection is completely transparent to the user, with no need for them to remember a second URL.
Mobile Internet users consistently use mobile browsers to search for their desired content. When clicking links, mobile surfers are looking for well designed, easy to navigate, mobile optimized websites. Mobile statistics have proven that mobile users appreciate having all websites that they visit fully adapted to their particular size of mobile screen and as well as the ability to complete any type of purchase or monetary transaction directly from their mobile device.
Mobile redirects are increasingly lucrative because they allow webmasters to reach their mobile audience and to monetize their international mobile traffic. Mobile Internet users who are repeat visitors to specific sites are generally ready to consume. Their decision making process is short as they know exactly what they are looking for when mobile browsing and are more likely to make the purchase quickly.
For those webmasters that are not in the position to optimize their current sites for mobile users, mobile site redirects to a mobile affiliate network are a fast and easy way to monetize current incoming mobile traffic without the costs associated with mobile optimized site development.
A good mobile affiliate network will offer everything from white label solutions to extensive niche content to top international mobile billing services to webmasters who have international mobile traffic to be monetized. Their scripts are generally easy to install, are SEO friendly, (mobile versions are ranked higher when a search is made by a mobile device) and will be compliant with search engine requirements with no danger that redirections might be considered cloaking by Google, Yahoo, Bing, etc.
Traffic quality will always be an important aspect when considering an international mobile affiliate network. The more specific the audience and their originating country, the better the conversions will be. In this case, the quality and variety of the billing solutions offered by the mobile affiliate network are often more important than actual content as there are several international billing solutions available worldwide that are not currently options in the U.S.
Whether you choose to optimize your own sites for mobile surfers, redirect with a leading adult mobile affiliate network, or a combination of the two - with an estimated 50 percent of adult traffic incoming via mobile by 2015, it’s clear that not only is mobile optimization a requirement for the long term success of adult webmasters, but taking advantage of mobile options now might be an opportunity to grab some low hanging fruit.