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Feature Articles for Adult Industry Professionals

Insurance Tips for Webmasters

Insurance Tips for Webmasters
I was re-reading through the September issue of XBIZ World magazine today and came across an article, "Insurance Basics" by Michael Bruce Abelson, which had an informative sidebar entitled "Insurance Tips for Webmasters" that you might have missed. It's important information that I thought deserved ... More »

Good Vibrations

Good Vibrations
San Francisco-based sex retailer Good Vibrations became successful almost in spite of itself. When original owner Joani Blank founded the company in 1977, the focus was not on revenue or even turning a profit. "We don't see ourselves as a sex toy company and never have, from day one," say... More »

Branding's Big Picture: 2

Branding's Big Picture: 2
In part one, we looked at how the most profitable adult firms are putting sharp focus on their identities as brand values take off. In this conclusion, we'll look at Hustler's brand longevity, deals to avoid and more: Hustler Longevity "The Hustler brand has been around for 32 years and continue... More »

America's love of pirates

America's love of pirates
Big Dig Dave is a friend of mine from a densely-populated east coast Commonwealth. He builds tunnels and stands far away from them when they occasionally collapse. I'd sent him my screener copy of Pirates when I was done reviewing it, and he called me today with some new information. "I rente... More »

YourSpace!

YourSpace!
MySpace has certainly proven to be a "sticky" website that people invest their time and personal information to share with others. The viral marketing spread of MySpace is incredible as one person who creates a profile can bring in other other friends to join MySpace as well as existing MySpace p... More »

The Art of the Deal

The Art of the Deal
How can a retailer be assured they're getting a fair price for a palette of DVDs or the monthly rent they pay? Strong negotiating skills. In the book "Getting to Yes," professors Roger Fisher and William Ury of the Harvard Negotiation Project offer strategies for people who find themselve... More »

Branding's Big Picture: 1

Branding's Big Picture: 1
Thirty or 40 years ago, the vast majority of adult entertainment companies did not think of themselves as anything other than adult entertainment companies. There were exceptions to that rule; in the late 1950s, Hugh Hefner was starting to realize that the Playboy logo could be used to sell more tha... More »

Lux redux

Lux redux
To my knowledge, I have never done a porn scene before (though I inspire them daily). Still, I was surprised to see that the first two porn scenes of Lux Kassidy's life (as captured in Vivid's new Lux's Life) were not accompanied by any soul searching, tears, frantic calls to a priest or Samarita... More »

Free Content for Affiliates?

Free Content for Affiliates?
I ran an article at XBIZ today, “Smart Surfers Milk Us Hard,” by Zoltan Csesznik, that brought up the issue of “slick surfers” – those characters that sign up to affiliate programs simply to glom all of the free content readily available from sponsors, rather than pay for a membership. ... More »

The Show Must Go On...

The Show Must Go On...
John Haltom operates nine Doctor John's stores in Colorado, Idaho, Nebraska and Utah as well as two Johnnie O's locations in Missouri. The states in which Haltom locates his stores are noteworthy, if for no other reason than that they're not the most hospitable places for stores selling adult-orien... More »

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