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Feature Articles for Adult Industry Professionals

The Importance of Solid Contracts

The Importance of Solid Contracts
Written agreements are the principal legal tool used around the world to create predicable business and personal relationships. It is unfortunate that most adult entertainment businesses do not have a policy of requiring that all their deals and other business relationships be properly documented... More »

The Adult Company goes Global

The Adult Company goes Global
Guillaume Charmant, associate CEO of the Geneva, Switzerland-based Dreamnex Group, had an idea. He noticed that about 30 percent of the traffic to U.S. adult sites comes from European countries. He also noticed that nearly all of this traffic is going to waste. "Most of the time, these surfers ha... More »

Pay to Play

Pay to Play
Recently I encountered an interesting marketing twist, where, as a new DirecTV subscriber, I was offered the chance to visit the "rebates" page on the company's website, in order to select the rebate offer that I wanted. My choices were simple, or so it seemed: I could either receive a $21/month ... More »

Billing Outside the Box

Billing Outside the Box
As the universe of adult paysites continues to grow, finding a new niche or offering an innovative technological breakthrough is becoming increasingly difficult and expensive for program owners. While content might be on its way toward greater uniformity from one site to the next, successful sponsor... More »

Time in a Bottle: Retention, Rebills and Rejoins

Time in a Bottle: Retention, Rebills and Rejoins
If you ask a salesman what the best product is to sell to make a profit, you might hear many things, ranging from real estate to insurance to just about any big-ticket item you can imagine. And while they might disagree on some of the specifics, one answer that could be frequently heard from the mor... More »

AMP Offers New Options for Merchants

AMP Offers New Options for Merchants
Mace Horowitz, vice president of operations for Alternative Merchant Processing (AMP), likes to keep things simple and straightforward. "We provide direct merchant accounts, both domestically and internationally, for hard to place, unconventional or high volume merchants." That may sound lik... More »

Adult Billing and the Credit Crunch

Adult Billing and the Credit Crunch
Americans who have been in the adult entertainment industry for 25 or 30 years can remember a time when most adult sales in the U.S. were done in-person. Back in the 1970s and '80s, consumers typically acquired erotica and sex toys at neighborhood sex shops — and clerks had no problem accepting ca... More »

Revisions in 2009 Online Sales Expectations

Revisions in 2009 Online Sales Expectations
Only a few days ago, eMarketer ran an article that online sales were up based on a study that showed US online retail sales on average were up 11% in Q1 2009. That has now been qualified as further data indicate predictions for 2009 are not so optimistic. Historic annual sales growth has incre... More »

A Change in Scenery

A Change in Scenery
As Mick Jagger succinctly put it oh so many years ago, "You can't always get what you want, but if you try sometimes, you just might find you get what you need." No mere trip down memory lane, these lyrics illustrate a basic optimism that things always will be all right, even if they are not per... More »

Tactical B2B Marketing Trends – 2009

Tactical B2B Marketing Trends – 2009
Are you tracking 2009 Business-to-Business Marketing Trends? I know you’re thinking about what is going on but how are you analyzing current events and adapting to them and how are they shaping your future strategies and changing your one and five year plans? I was cruising around the Interne... More »

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