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Feature Articles for Adult Industry Professionals

Mallcom.com Celebrates 15 Years

Mallcom.com Celebrates 15 Years
The parents of Jerry Aharony wanted him to be a lawyer. He was headed for that life 15 years ago when something funny happened. He created a hugely successful company instead. “I was in law school 15 years ago when I started this thing,” remembers Aharony, CEO of the Mallcom.com affilia... More »

CE Cash: Into the Dating Game

CE Cash: Into the Dating Game
When CE Cash launched City-Sex.com in January 2010, it was a major expansion for the Los Angeles based company. CE Cash, which has been in business since 1996 and celebrates its 15th anniversary this year, has long been recognized as a leader in affiliate marketing on the adult Internet. But with t... More »

FSC Calls Industry-Only Meetings to Discuss Workplace Safety, Performer Testing

FSC Calls Industry-Only Meetings to Discuss Workplace Safety, Performer Testing
Free Speech Coalition is calling for industry members to meet this Friday, April 29, to discuss current developments with workplace safety protocols and performer STD testing. These meetings will review the current status of workplace safety and performer testing, as well as what is on the horizon... More »

Pretty on the Inside

Pretty on the Inside
Recently I've spent a lot of time thinking about packaging. Around the office, at the stores, in the mall… small store, large store. How are items packaged, what does it do for the product, how does it make me feel.Before this job I never really thought about it… and now it's all I thi... More »

WIA Profile: Liz Wright

WIA Profile: Liz Wright
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. How did you get into the business? After abou... More »

ASACP: Learning from Dad

ASACP: Learning from Dad
I learned about business, sales and programming by working for Fortune 1000 companies, but I learned about business ethics from my Dad. His father was a first generation immigrant and a dockworker which back in the early 1900s was not a well-paying job. My Dad was orphaned at 16 and he was already ... More »

Adapt Or Die

Adapt Or Die
Like it or not, we live in a world of constant change. Technology and software used to be good for ten years, then five, then two – now we’ve lucky if it’s six months. It’s mind blowing and resource draining. In the past a caused-based association like ASACP could focus all i... More »

FSC: When the government comes a knockin’, sometimes, you can send them walkin’

FSC: When the government comes a knockin’, sometimes, you can send them walkin’
Understand your rights! Last month, the Free Speech Coalition was informed that agents of the Los Angeles County Department of Public Health, at least one occasion, appeared at the home of an adult industry performer asking that the model immediately provide a blood sample. The L.A. County Departmen... More »

Professionally-Produced Vs. User-Generated Marketing

Professionally-Produced Vs. User-Generated Marketing
The main issue with marketing and promotional videos created by a professional production company is the perception of quality. The reason why most companies go for professionally-produced content is because it traditionally is of higher quality. More money is spent, after all — productions u... More »

Targeted E-mails - Increase Your Customer Loyalty

Targeted E-mails - Increase Your Customer Loyalty
It is more important than ever before to stay in-touch with current and past customers to ensure that they stay with your brand rather than going to your competitors’ websites. Studies are also showing that programs that focus on increasing consumer loyalty are more effective now than they hav... More »

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