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About Multi-Currency Pricing

About Multi-Currency Pricing
When asking the question on how to increase sales in the global market many merchants look to their marketing strategy first. Am I spending enough advertising dollars? Is my advertising approach suitable to the market? While these are admirable questions to ask the solution may be simpler and less e... More »

Slice of American Pie

Slice of American Pie
It’s scandalous As a foreign professional who was relocated to the U.S. by an American-owned company, I opened a bank account with no problem but a credit card from that same financial institution was another concern for the bank altogether. You see, no matter how conservative you are, how gr... More »

Online Billing: Be Aware of New Tax Rules

Online Billing: Be Aware of New Tax Rules
During the billing panel at the XBIZ Conference in LA earlier this month, I spoke about a new tax-reporting requirement for merchants that we all need to be aware of and prepare for in the payment community. As part of the Housing Assistance Tax Act of 2008, which was added to IRS Code Section 6050... More »

Pros, Cons of Payment Solutions

Pros, Cons of Payment Solutions
The adult entertainment industry has evolved considerably in the digital age, and the acquisition of erotica has changed not only in terms of distribution methods, but also, in terms of payment methods. Back in the 1980s, paying for adult entertainment was usually a matter of walking into the local ... More »

Payoneer Expands in Adult

Payoneer Expands in Adult
Payment processing in online adult entertainment already was a crowded arena when Payoneer.com decided to toss its hat into the ring not long ago. The competition was beyond stiff. It was stifling. Established giants like CCBill and several other companies seemed to have a stranglehold on the market... More »

Cross Sales vs. Up Sales

Cross Sales vs. Up Sales
One of the most tried and true methods for leveraging any sale is to capitalize on the timeliness of the customer’s willingness to buy — “striking while the iron is hot,” in an attempt to maximize the potential for earning additional revenues. There is an old saying that it i... More »

Maximizing the Customer Lifecycle Value

Maximizing the Customer Lifecycle Value
Most successful affiliate programs promote their conversions statistics as a measure of their success, and rightly so. Sadly, so many of the once high flying programs with great conversion rates are now suffering (or failing). Why is this? Unfortunately, most business owners do not focus on (or und... More »

No Stress Leadership

No Stress Leadership
April is review month for most of the employees here at our company and it has allowed me to reflect on how so many of our team members have grown over the last year, and how I have grown, as well.  Specifically, it made me think of how we all dealt with stress in years past as opposed to the w... More »

Mallcom.com Celebrates 15 Years

Mallcom.com Celebrates 15 Years
The parents of Jerry Aharony wanted him to be a lawyer. He was headed for that life 15 years ago when something funny happened. He created a hugely successful company instead. “I was in law school 15 years ago when I started this thing,” remembers Aharony, CEO of the Mallcom.com affilia... More »

CE Cash: Into the Dating Game

CE Cash: Into the Dating Game
When CE Cash launched City-Sex.com in January 2010, it was a major expansion for the Los Angeles based company. CE Cash, which has been in business since 1996 and celebrates its 15th anniversary this year, has long been recognized as a leader in affiliate marketing on the adult Internet. But with t... More »

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