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Feature Articles for Adult Industry Professionals

Novelty Biz: Spring Arrivals

Novelty Biz: Spring Arrivals
The spring edition of the International Lingerie Show was held last month at the Rio Hotel & Casino in Las Vegas, bringing together international retail buyers, manufacturers and distributors. The three-day event kicked off a day early with the Home Party Planning Association’s meet-and-g... More »

Pride and Seek

Pride and Seek
Perched on a balcony, well, those of you who have never lived in the Big Apple might call it a fire escape, outside a fifth floor walk up on Christopher Street, I had the perfect vantage point to witness the annual spectacle of the New York Gay Parade, literally a half a block from location of the h... More »

2257 Performer ID Rules

2257 Performer ID Rules
This article is the third in a series examining the requirements of the federal recordkeeping and labeling laws known as the 2257 regulations as they pertain to current and emerging adult entertainment business models. The motivation to write and publish this series stems from a recent federal cour... More »

A Narrow Path

A Narrow Path
Is your "customer service" costing you customers? Don't be too certain of your answer, especially if all you're basing that answer on is "sure, we have a customer service department," or "our billing company handles that..." Companies of all sizes mistake the notion of "having" or "investing" in c... More »

Tags, Text and Traffic from Video

Tags, Text and Traffic from Video
Marketers of online adult entertainment have long used the power of video to drive traffic to their websites; often by giving away sample clips in the form of MGP galleries and tube site submissions. This visual approach essentially relies on a viewer stumbling upon the clip and then enjoying it eno... More »

7 Tips for Better Twitter B2B Marketing

7 Tips for Better Twitter B2B Marketing
Nearly every company is knee-deep in social media marketing these days, but how many of them know how to best use these popular social tools to increase traffic and sales? When you are working within the B2B market, tools like Twitter will need to be used differently than they would if you were mark... More »

Straight to the Source

Straight to the Source
A look at some of 2011’s top sources of website traffic reveals that oftentimes today’s best sources are the same as yesterday’s — with a few twists along the way. Perennial favorites such as search engines, targeted link exchanges, affiliates and the cultivation of repeat v... More »

Six DAZE o' Sex Toy Shows... WHA?!?

Six DAZE o' Sex Toy Shows... WHA?!?
Yes, on Thursday, July 7, starts the six DAZE of TWO back-to-back sex toy shows - the Adult Novelty Expo put on by Adult Video News in Pasadena and the Adult Novelty Manufacturers Expo in Burbank - try saying ANE and ANME in the same sentence - I dare ya! - so the ANME show is often referred to as "... More »

Size Matters: Leveraging Facebook Fans

Size Matters: Leveraging Facebook Fans
There is no denying the popularity and size of Facebook, which dominates the social networking landscape; controlling an audience share that marketers simply can’t ignore. Adult marketers, however, are not particularly welcome — resulting in penalties for the ham-handed and opportunities... More »

The Pros of Mobile Targeting

The Pros of Mobile Targeting
In my last article I wrote about billing options on mobile devices. With this issue I want to discuss a very interesting topic for anyone seeking to monetize their mobile traffic targeting. If you are already operating a successful enterprise on the Internet I am pretty sure targeting is part of y... More »

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