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WIA Profile: Erin Viereck

WIA Profile: Erin Viereck
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Three years ago, Erin Viereck changed the cour... More »

Future of Mobile Traffic and Advertising

Future of Mobile Traffic and Advertising
The adult industry and many mainstream verticals have seen a massive shift away from direct affiliate marketing to large CPA networks and ad revenue-based business models. Those trends along with the rapid rise of mobile are paving a new path to profitability that requires a deeper understanding of... More »

Retailer Tips for Boosting Sales After a Slump

Retailer Tips for Boosting Sales After a Slump
Retailers that are struggling or whose numbers continue to drop may want to consider these factors that may be contributing to their demise. 1. Zero Accountability No one is held accountable for his or her actions. You allow someone to take the reigns in hopes that they will do the right thing and... More »

Mobile Revolution's Impact On Traffic Acquisition

Mobile Revolution's Impact On Traffic Acquisition
For companies steeped in traditional website promotion to desktop computer users, 2016’s mobile market presents some unique challenges and opportunities. Adult website owners in particular have long seen mobile as a side market — more of a distraction than an actual opportunity: after a... More »

Senior Sex Educator Joan Price Discusses Needs of Older Couples

Senior Sex Educator Joan Price Discusses Needs of Older Couples
Joan Price is the premier advocate for ageless sexuality. She is the author of the new “Ultimate Guide to Sex After 50: How to Maintain — or Regain — a Spicy, Satisfying Sex Life,” in addition to other books on sex after a certain age. She also speaks and holds workshops on t... More »

Tweets Stretching Past 140 Characters, Allowing Better Writing

Tweets Stretching Past 140 Characters, Allowing Better Writing
Twitter is never boring. It is on of the few social networks that is truly evolving to the needs of their users. Facebook stated a long time ago that they do not care what their users want or think of their features. They make changes and adjustments according to company needs, not the interest of ... More »

Retailers Discuss Growth of LGBT Marketplace

Retailers Discuss Growth of LGBT Marketplace
Retailers and distributors are finding the popularity of products for gay couples and gay males in general is increasing. From marketing to new items, the category is evolving. At The Pleasure Chest, director of business development Sarah Tomchesson and buying and merchandising manager Victor Tobar... More »

Today’s Realities With Paysite Entrepreneurship

Today’s Realities With Paysite Entrepreneurship
The online adult entertainment industry has come a long way these last few years. We weathered several storms in the form of content saturation and devaluing from a decade of low barrier to entry, rampant piracy, free tube sites, a bad U.S. economy (and all that comes with it) and trying to sell to... More »

The Cam Space Keeps Evolving

The Cam Space Keeps Evolving
There has been an ongoing evolution in the live cam industry, which is now almost two decades old. There are multiple business models that have worked and continue to work in the cam space — free chat, paid private chat and cam site social networks. The latest trend is for cam models to dema... More »

Manufacturers Discuss Approach to Lesbian Market

Manufacturers Discuss Approach to Lesbian Market
If necessity is the mother of invention, then the LGBTQ community is the mother of pleasure product innovation. As the old days of tacky packaging and toxic toys fall further into the past, lesbians have taken the lead in the evolution of sex toys. Spurred by discerning taste and a desire to create ... More »

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