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JoeD Returns to Europe

JoeD Returns to Europe
I’ve missed the EU shows the past few years – ironic, because it all started for me at the first Eurowebtainment Berlin Show back in 2001 and I’ve always enjoyed great productivity there.  There is still immense opportunity in the European markets, especially as they come toge... More »

Lesbian Video: The Niche That Keeps on Giving

Lesbian Video: The Niche That Keeps on Giving
Girlfriends Films owner Dan O’Connell recalls that “when I started this business, for every hundred feet of shelf space in an adult store, VHS and DVDs, you might have five feet of lesbian content.” What a change 10 years have brought. Lesbian product is now a thriving niche, even... More »

The Creation, Preservation and Rehabilitation of Character

The Creation, Preservation and Rehabilitation of Character
As the corporatization of adult continues, some forward-looking operators are seeking to craft, refine and redefine their image; moving beyond past, perhaps “shady” practices, in an effort to withstand the scrutiny of banks, boards and boardrooms. In today’s interactive, online an... More »

When the Best Defense Is a Good Offense

When the Best Defense Is a Good Offense
A reality today is that consumers will chargeback transactions they knowingly authorized. Some experts call this “Friendly Fraud” others call it “Liar Buyer”; either way it is happening everyday. In a Card Not Present business the question is, “What, if anything, should... More »

The Will to Succeed

The Will to Succeed
At the time of this writing, I am sitting in a hotel room down in the city, awaiting the return of an old pal that has been away for a few years now. In a short couple of hours, his long mission will be over, and his friends and family will meet him at the airport to welcome him home. He had taken ... More »

No on Government Waste Committee Calls on AIDS Healthcare Foundation to Halt Illegal Measure B TV Ad

No on Government Waste Committee Calls on AIDS Healthcare Foundation to Halt Illegal Measure B TV Ad
TV Ads Feature Compensated Actors With Disclaimers That Violate State Campaign Laws Los Angeles – Blasting a new television ad featuring paid performers, the No on Government Waste Committee called on the AIDS Healthcare Foundation to remove an ad that it calls misleading, erron... More »

MasterCard Revising Standards for Excessive Chargeback Program

MasterCard Revising Standards for Excessive Chargeback Program
Effective Aug. 15, MasterCard is changing the current Excessive Chargeback Program thresholds related to the identification of both Chargeback-Monitored Merchants and Excessive Chargeback Merchants. The Excessive Chargeback Program identifies two types of merchants: Chargeback-Monitored Merchants &... More »

Shifting Economy Changes Online Adult Marketplace

Shifting Economy Changes Online Adult Marketplace
For online adult marketers — especially for those operating in, or targeting America — it is easy to forget the rest of the world: but the majority of the people on the Internet in 2012 are not American, or even English-speaking. So where does this leave the operator who is looking for ... More »

Thinking Outside The Pornstar Box

Thinking Outside The Pornstar Box
Beauty is in the eye of the beholder. We have all heard the cliche. As an adult industry marketing professional though,the only beauty I truly care about is that in the eye of the credit card holder. My job is to assure the greatest return on my marketing efforts through catering to the fantasies of... More »

Caged Pussy Riot: Protecting the Peace or Putin’s Political Revenge?

Caged Pussy Riot: Protecting the Peace or Putin’s Political Revenge?
Between YouTube videos sparking Middle Eastern riots and the Westboro Baptist Church continuing its ministry one hateful protest at a time, recent headlines illustrate the unique place that Free Speech rights occupy in American society and jurisprudence.  While these particular examples of expr... More »

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