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CalExotics Institute: Practical Advice for Retailers

CalExotics Institute: Practical Advice for Retailers
CalExotics is now offering online education courses to further assist your team and help drive sales. The CalExotics Institute not only offers information on 250-plus CalExotics and Jopen top sellers but also offers courses on merchandising and sexual health and wellness. This is especially huge for... More »

Next Big Success Could Come From Greatest Failure

Next Big Success Could Come From Greatest Failure
Some people think that success is inevitable for successful people, or that some people are just lucky. In reality, success is something more like dating. The vast majority of first dates are probably going to be terrible. Even fewer make it to the long term relationship phase, and (with any luck) t... More »

Male Sex Enhancers: Manufacturers Discuss Top Sellers

Male Sex Enhancers: Manufacturers Discuss Top Sellers
There was a time when male sex toys weren’t nearly as visible as they are now. In the 1970s and 1980s, for example, male sex toys were typically found along West 42nd Street in the old adult stores of Manhattan’s Times Square (the pre-Giuliani edition). But in 2016, sex toys for men are ... More »

Evaluating the ROI of Social Media Campaigns

Evaluating the ROI of Social Media Campaigns
So much of our business world surrounds the term ROI (return on investment). This word can be used to empower, as justification or as a weapon. People are happy when they have positive ROI. They feel justified in spending, or not spending, based on their ROI. They also feel better about letting serv... More »

8 Tips for Successful Business Partnerships

8 Tips for Successful Business Partnerships
2016 marks my 16th year in the adult entertainment industry and the 10-year anniversary of my adult paysite management CMS software company, Elevated X, a still-thriving business formed out of a partnership that began 12 years ago. Like many business owners, I have a business partner. My partner is... More »

Men’s Products: Sexual Health Awareness Boosts Sales

Men’s Products: Sexual Health Awareness Boosts Sales
In recent years, terms like “health and fitness,” “wellness” and “all-natural ingredients” have been used more and more in connection with men’s sex toys. These days, men’s sexual wellness is increasingly recognized as an important part of their overal... More »

Publishers: Here’s What You Can Do About Ad Blocking

Publishers: Here’s What You Can Do About Ad Blocking
Ad blocking is a problem that impacts the whole advertising industry and the foundations of the Internet for free content distribution. Here are some key questions on ad blocking and what publishers can do about it. What Are Ad Blockers? As its name suggests, an ad blocker simply hides all types o... More »

Male Toys: Innovation, Quality and Variety Driving Sales

Male Toys: Innovation, Quality and Variety Driving Sales
The market for men’s sex toys is evolving, and an expanding variety of men’s products means new popular products and new trends that retailers are striving to keep up with. At Hustler Hollywood, buyer David Ballow says masturbators and dildos are its No. 1 sellers, with cock rings being... More »

Bitcoin: The Next ‘Must-Have’

Bitcoin: The Next ‘Must-Have’
In early 2015, when I started to focus on bringing Coinsnap’s Bitcoin payment solutions to the adult industry, following successful experiences in similar markets, I had to do a lot of explaining. Most people in the adult world that I talked to — despite being online professionals with ... More »

Men’s Underwear Designers Discuss Style Trends

Men’s Underwear Designers Discuss Style Trends
Just like men’s outwear, men’s underwear styles follow fashion trends. What colors, styles and feel are the most appealing for today’s lifestyle? Designers and manufacturers explain. According to Matt Miller at the Jack Adams Group, their line of underwear and action wear focuses ... More »

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