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Feature Articles for Adult Industry Professionals

How ‘Porn Mode’ Browsers Impact Adult Affiliates

How ‘Porn Mode’ Browsers Impact Adult Affiliates
As many adult affiliates decry declining conversion ratios and contemplate causes such as perceived fraud by sponsors, billing company instability, piracy and tube sites, “cookie stuffing” and various other reasons, a further factor needs to be considered — enhanced “porn mod... More »

Best Ways to Improve Paysite Conversions

Best Ways to Improve Paysite Conversions
There are basically three ways to get more sales into your paysite. You can increase your traffic volume, you can improve your SEO and you can improve your conversion ratios. The most successful paysite programs in our industry maximize their traffic performance by investing time and energy into all... More »

Crave Creativity: Gives Pleasure Seekers What They Want

Crave Creativity: Gives Pleasure Seekers What They Want
San Francisco-based luxury sex toy manufacturer Crave entered the pleasure products marketplace unconventionally. Last September, the company’s debut product — the Duet, a cordless, compact luxury massager featuring USB capability and two powerful micro motors in a unique “split ti... More »

Exec Seat: Q&A With Alfonsus Kusuma

Exec Seat: Q&A With Alfonsus Kusuma
DatingGold’s Alfonsus Kusuma has seen it all in the dating space. After all the industry veteran has spent the better of the past decade working in the space. Kusuma, known simply as “AK,” leads the dating network’s sales and marketing and is a busy brainstormer who’s ... More »

Magic Wand — Reinventing a Classic

Magic Wand — Reinventing a Classic
The Magic Wand, the iconic personal massagers for more than 30 years, unveiled a new look at the International Lingerie Show. The Magic Wand has been recommended by sex therapists since the 1970s. “We are very excited about the updated brand look and new packaging, as well as about our new c... More »

Mainstream vs. Adult Dating

Mainstream vs. Adult Dating
As the internet continues to mature and an increasingly large percentage of digital consumers become more savvy to the methods available for navigating the net, the line between mainstream and adult marketing is quickly headed toward extinction. Virtually every adult webmaster has at least dabbled a... More »

Building Your Own Dating Site

Building Your Own Dating Site
Whether it’s the lure of a life-long relationship or the promise of a fast fling, online dating can be casual, serious or anywhere in between — with options for gay, straight, transgendered and other participants — and segmentation that goes far beyond sexual preferences to include... More »

Demand for Dating

Demand for Dating
There is little doubt the online dating market – both in the adult and mainstream space – has seen tremendous growth and expansion over the past few years. You can’t watch TV for more than 30 minutes without seeing an ad for Match, eHarmony, ChristianWhite 35to36Lovers.com or some ... More »

Gearing Up: Professional Domination Comes With a Price

Gearing Up: Professional Domination Comes With a Price
Whenever one undertakes a new business venture, it is important to conduct a serious cost/benefit analysis and try to determine what the overhead will be compared to the potential profits. And that includes professional domination, which can be a very profitable part of the adult entertainment indus... More »

User Engagement and Dating Sites

User Engagement and Dating Sites
User Engagement is a term that gets used a lot to describe interactivity and ‘traffic hooks’ intentionally put in place by all kinds of digital properties in their effort to increase their audience online. Nowhere is user engagement more important than on community driven websites focuse... More »

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