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Pleasure Product Distributors Offer Retail Advice for 2017

Pleasure Product Distributors Offer Retail Advice for 2017
In 2017, the pleasure products sector is both digital and physical. Pleasure products are sold and promoted online, but they are also sold and promoted in brick-and-mortar stores — and for vibrators, dildos, BDSM toys or sexy lingerie to get from Point A (manufacturers) to Point B (retailers),... More »

‘Fifty Shades’: A Marketing Phenomenon

‘Fifty Shades’: A Marketing Phenomenon
The statistics suggest that at its peak, the “Fifty Shades of Grey” book was selling every second on average. Even years after its 2011 debut, the books have entered the all-time bestseller list with worldwide sales over 125 million copies. It’s a complete success of marketing, an... More »

Avoiding a Crash Landing While Making Changes

Avoiding a Crash Landing While Making Changes
Recently I had lunch with Peter, one of the most successful business coaches in Europe. We sat outside at a cafe a few kilometers from the Mediterranean Sea. It was the middle of winter but the clouds parted often enough that the sun kept us warm. We began talking about cultures: his culture, my cu... More »

Sex Toy Manufacturers Talk Retailer, Distributor Support

Sex Toy Manufacturers Talk Retailer, Distributor Support
The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers sell them to consumers. But pleasure products begin with manufacturers; without manufacturer... More »

Finding the Right Road to Success

Finding the Right Road to Success
Last month, I wrote about collaboration, surrounding yourself with good people and top-tier service providers and having an alliance group. In past articles, I have written about the “7 Ps”: Prior Proper Planning Prevents Piss-Poor Performance. Elevated X just entered its 11th year. We... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Pleasure Product E-commerce Experts Discuss Latest Trends
Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept considerably in recent decades, creating a long list of companies that prosper by selling ple... More »

Differences Between Static, Smart Links

Differences Between Static, Smart Links
Affiliate marketing, the concept of paying commission for referred business, was employed long before the internet. But just four years after the invention of the World Wide Web, it made the jump into the digital world. In the early years an affiliate (now often referred to as a “publisher&rd... More »

How to Exploit Video Banner Advertising

How to Exploit Video Banner Advertising
The video banner ad format is becoming more and more popular with marketers. Online research company eMarketer states that in the U.S., by 2019 digital ad spending for video banners will rise to $6.82 billion for mobile and $7.95 billion for desktop. This demand is because the video format is much ... More »

The Skinny on the New DMCA Requirement

The Skinny on the New DMCA Requirement
The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms screaming that we need to run to them, immediately, to hire them to help with these changes &m... More »

Adult Retailers Predict Consumer Trends for 2017

Adult Retailers Predict Consumer Trends for 2017
When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce, to be sure, is booming, but rather than making brick-and-mortar stores obsolete, it is co-exi... More »

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