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Impact Play: From Foreplay to Finding the Perfect Toys

Impact Play: From Foreplay to Finding the Perfect Toys
When it comes to BDSM impact play implements, one size certainly does not fit all. Different tools can produce a wide variety of effects and selecting the right one is largely dependent on what the recipient wants to feel — and where they want to feel it. That’s why it’s essential ... More »

Traffic Trends: Taking a Look at Geo-Targeting

Traffic Trends: Taking a Look at Geo-Targeting
The world is a big place. Whereas traditional advertisers could easily focus on reaching local clientele through display ads such as roadside billboards and other signage, as well as print advertising in local newspapers and magazines, or even local TV sponsorships, changes in media have brought a ... More »

WIA Profile: Nicole McCree

WIA Profile: Nicole McCree
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Classic Erotica sales executive and product ed... More »

Traffic Trends: Adapting to New Ways of Ranking

Traffic Trends: Adapting to New Ways of Ranking
Many business owners lost interest in search engine optimization a few years ago when Google implemented patches like Panda, Penguin, Hummingbird and a seemingly endless number of methods in April of 2012 — all aimed at defeating black hat workarounds. After years of feasting on free traffic ... More »

‘Sex Geek’ Reid Mihalko Takes Hands-On Approach to Sex Ed

‘Sex Geek’ Reid Mihalko Takes Hands-On Approach to Sex Ed
Sex and relationship expert Reid Mihalko teaches adults how to create more self-esteem, self-confidence, and greater health and satisfaction in and out of the bedroom. Using humor, insights and solid information, Mihalko appeals to audiences of all orientations, backgrounds, ages and identities. He... More »

Traffic Trends: A Snapshot of Successful Practices

Traffic Trends: A Snapshot of Successful Practices
As the lifeblood of any internet-based enterprise, traffic, or the flow of visitors coming and then later leaving a website, is one of the most-analyzed and discussed commodities in the online ecosystem. Because the internet and its users are an evolving arena, it behooves website operators, market... More »

Q&A: Humboldt CEO Champions ‘High-Touch’ Client Service

Q&A: Humboldt CEO Champions ‘High-Touch’ Client Service
It will be monumental this month when Visa Europe moves from a 2 percent chargeback ratio to 1 percent, and Adam McDonald, president of Humboldt Merchant Services, said that his processing company is in a great position to help adult businesses navigate changing times. After all, McDonald said, Humb... More »

Retailers, Distributors Proclaim Sex Toys As Mainstream as Ever

Retailers, Distributors Proclaim Sex Toys As Mainstream as Ever
If sex toy users from the year 1986 had looked into a crystal ball, they would have been shocked by what the retail and distribution landscape would look like for sex toys and pleasure products 30 years later in 2016. They would have been surprised by the degree to which sex toys have infiltrated ma... More »

There Will Be No Walls at XBIZ Berlin

There Will Be No Walls at XBIZ Berlin
As you might have seen already on Facebook and other industry sources, TrafficPartner.com and XBIZ.com have partnered up to bring one of the biggest adult industry shows to Germany. I have been part of this industry now for more than 15 years, and I can tell you that I am beyond excited that this p... More »

Lube Manufacturers Report Healthy, Natural Ingredients as Top Priorities for Consumers

Lube Manufacturers Report Healthy, Natural Ingredients as Top Priorities for Consumers
The pleasure products sector has many facets in 2016, from fetish attire to a wide range of vibrators, dildos and other sex toys. And one area of the pleasure products sector that has continued to grow in sophistication in recent years is the market for lubricants, lotions and gels. These days, one ... More »

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