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Customer Engagement Is Main Attraction at ‘Carnival of Lust’

Customer Engagement Is Main Attraction at ‘Carnival of Lust’
This was our most successful event to date. The Carnival of Lust is a customer appreciation night that aims to keep customers entertained, laughing and leaving with a very generous bag of goodies. Our first carnival in 2015 had seven games with lines that continued to grow for more than four hours,... More »

How to Buy Google and Facebook Traffic

How to Buy Google and Facebook Traffic
‘Wait a minute! Isn’t this an adult industry publication?” Of course, your eyes don’t deceive you. “Why are you talking about buying mainstream traffic with Google and Facebook? You know they don’t allow adult!” You are absolutely right. However, this artic... More »

International Distributors Discuss Global Sex Toy Market Trends

International Distributors Discuss Global Sex Toy Market Trends
The adult entertainment industry can bring considerable rewards to businesses that think globally, and that includes the lucrative sex toys/pleasure products market. European, Australian or Japanese companies that offer vibrators, dildos, lubricants or BDSM toys can increase their profits considerab... More »

Creating a Top-Notch, Lucrative Adult Website

Creating a Top-Notch, Lucrative Adult Website
If there’s one thing I’ve seen consistently over the 10 years I’ve been running Elevated X and working exclusively with paysite owners it’s that no matter how competitive the paysite market gets or how high the barrier to entry seems, there are always people eager to break in... More »

Artificial Intelligence Treats Risk Like Cancer

Artificial Intelligence Treats Risk Like Cancer
An embarrassing thing happened to me in Amsterdam. I’d just finished dinner with a new partner at a nice restaurant. OK … more expensive than nice, but you know what I mean. I grade food in Amsterdam on a curve. We were getting to know each other, talking about where we came from and w... More »

Pleasure Product Manufacturers Talk Global Strategies for Success

Pleasure Product Manufacturers Talk Global Strategies for Success
From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation in product design by geography. The company engages with customers regardless of locale. “No... More »

8 Tips for Scaling Up Your Ad Campaign

8 Tips for Scaling Up Your Ad Campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it ... More »

E.U. Sex Toy Brands Bolster U.S. Market With Innovation

E.U. Sex Toy Brands Bolster U.S. Market With Innovation
Europeans are living the American dream. Five weeks of paid vacation, government-funded medicine and education, and a healthier approach to sexual wellness are commonplace for our cousins across the ocean. If it seems like E.U. residents have a leg-up on life, it’s probably because they do. It... More »

Is the Free Porn Era Starting to Fade Away?

Is the Free Porn Era Starting to Fade Away?
Onlookers might believe that adult entertainment was only a big business prior to free tube sites, or that tube sites started the free porn era online. It’s true that free porn is much more pervasive now than ever, but tube sites definitely weren’t the first to make free content part of ... More »

WIA Profile: Mia Saldarriaga

WIA Profile: Mia Saldarriaga
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Leading business development initiatives for a... More »

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