Home > Features > 2016 Outlook: Sex Toy Manufacturers Discuss Trends • Bookmark   • Newsletters   • Register Search Options


2016 Outlook: Sex Toy Manufacturers Discuss Trends

2016 Outlook: Sex Toy Manufacturers Discuss Trends

February 2, 2016
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 150 votes. Results based on votes submitted by members of XBIZ.net social network.

" Teledildonics, better known as the marriage between telecommunications and sex toys, is on the rise. The future of the pleasure products industry is already here. Couples are finding ways to stay connected even when they can’t be physically together.” —Joanne Queenin, Sportsheets "

What pleasure products categories will grow and what product features will be most popular in the coming year? And what products will be showcased at ANME? Make a New Year’s resolution to read on and uncover predictions in the pleasure products arena.

At Doc Johnson in North Hollywood, Calif., private label executive Cheryl Hanslip sees a strong growth ahead for natural products, body-friendly materials, and products made in the U.S.

“I think the products that will continue to grow are those designed for men, and anal sex toys,” she relates.

For ANME, Hanslip says Doc Johnson will be showcasing additions to the company’s successful OptiMALE line, American Bombshell line, and “a unique luxury couples toy that is multi-use and will soon be in everyone’s bedroom.” Hanslip adds, “We will also be celebrating 40 years of Doc Johnson.”

Kim Airs of Topco Sales in Chatsworth, Calif., notes that with devices for stimulating every conceivable body part already available, products designed to stimulate smaller areas of the body are poised for success. “For example, The Womanizer for only the clit, and Bubble Love for the same woman’s body part should see growth. For men, I believe there will be more attention given to the frenulum, the triangle of skin directly under the head of the penis, which is a real hot spot for guys. There aren’t too many products geared to stimulate only that area as opposed to the entire shaft,” she explains.

She also sees more toys coming out with the capability for control via apps and cell phones. “I also see the price coming down for these items, as the technology becomes less expensive and more people are involved in the development of them.”

Airs says Topco has a number of new items in store for ANME, and adds, “We are continuing on the success of the game-changing Twerking Butt that we launched at ANME in July, so be on the lookout for those developments.”

To reach new consumers in the coming year, Airs plans to rely a great deal on social media. “With the incredible growth of social media, it’s easy to touch consumers in ways that we have never had the opportunity to do before,” she asserts. “We recently hired several new staffers to aggressively grow our social media presence which will create more consumer awareness for the Topco brand. It’s an exciting time for the company and always a wild time in the adult toy world.”

Alain Elmaleh, president of Bodispa Wellness Products in St. Laurent, Quebec, predicts a new year in which there will be some consolidations of smaller toy companies through mergers “in the same style as Jimmyjane’s absorption by Pipedream, or Laid by We Vibe.” As to product categories, Elmaleh says, “We’ll see niches such as men’s categories, bondage and electric stimulation continue to expand. We’ll also see the growth of smaller disposable inexpensive toys, super powerful vibrating toys, and toys that don’t need batteries such as USB powered or rechargeables.” The key features that he predicts will grow in popularity are anything to do with apps, Bluetooth, and Wi-Fi control. Elmaleh won’t reveal what he has planned for January’s ANME show. “It’s a surprise! Just drop by booth 109 and see for yourself,” he suggests. And what will BodiSpa do to reach new consumers? “We’ll use old-style calling, visiting and of course e-mail follow-ups.”

Joanne Queenin, executive administrator for Sportsheets International, in Huntington Beach, Calif., believes: “Sexual health products have lost their taboo with couples, especially men, and are quickly becoming go-to items to ‘bring back the spark.’ I predict that couples of all ages will grow their toy collections over the next five to 10 years.”

And what product features does Queenin see expanding? “Teledildonics, better known as the marriage between telecommunications and sex toys, is on the rise. The future of the pleasure products industry is already here,” she says. “Couples are finding ways to stay connected even when they can’t be physically together.”

At ANME, Sportsheets International will be unveiling revamped Edge and Manbound lines, and showcasing new products within these categories. “We have also added to some of our already-popular brands, and of course all our old favorites will also be on display: Sportsheets, Sexperiments, Sex & Mischief, Sex in the Shower and Sportsheets Plus.”

To reach new consumers in the New Year, Queenin has added members to her sales team. “We’ll be on the road more often to interface with our customers and train our retailers. You will see growth in our marketing efforts as well as more new team members in 2016.”

At The Screaming O/Bushman Products based in Los Angeles, marketing manager Gideon Perez offers a wide range of predictions in regard to toy products and features. “Following the success of our materials testing initiative, we’ve begun to develop our premium silicone collection to offer retailers a wider selection of body-safe, lab-tested silicone products at affordable prices,” he says. Perez feels that silicone has become an important selling point in much of the industry with consumers considering it synonymous with body-safety. He says that Screaming O has set out to make sure silicone is affordable for all consumers to incorporate into their intimate lives, and to better educate retailers, buyers, bloggers and consumers about various product materials available and body-safety.

“Many of our upcoming items include hard, non-porous ABS plastic and super-stretchy SEBS, two lab-tested, proven safe and non-toxic materials that offer unique characteristics that enhance any sexual experience in ways that other materials can’t,” he asserts.

In regard to functionality, Perez adds, “Increasing functionality and speed will always be a major selling point for new vibes and massagers, and we anticipate consumers growing to appreciate usage versatility. Many of our new rings offer design elements that make them easy to adjust and position exactly where one or both partners want them — making them truly couples-oriented intimate products.” He views body-safety and responsible manufacturing as another growth area.

For ANME, Perez is waiting for the show to unveil debut products, but attests that The Screaming O will be introducing more items “made using our lab-tested, body-safe silicone and priced specifically to assure true value to the end user and optimal margins to our supply chain.” He also reveals that a special design element, currently patent-pending, has been incorporated into several vibrating rings. “When we first introduced it, our fans went nuts, and we learned we had something special on our hands. We’ve refined it, integrated it into our new line, and sent it off to the patent office to make it officially ours.” The Screaming O has also incorporated low-frequency motors into several new vibrating items, an idea inspired by mainstream research investigating the differences between using high- and low-pitch motors for clitoral stimulation.

To reach new consumers in the New Year, Perez is planning a two-pronged approach, using both social media and direct communication as well as colorful, interactive in-store merchandising, event swag, and promotions to spread The Screaming O message to consumers.

In short, pleasure products appear to be embarking on a most “stimulating” market for the new year, with stellar new features and strong marketing ideas ahead.


Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!