Home > Features > Finding Real Success by Fully Monetizing a Website • Bookmark   • Newsletters   • Register Search Options

FEATURE

Finding Real Success by Fully Monetizing a Website

Finding Real Success by Fully Monetizing a Website

December 25, 2015
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" One-clicks are just fantastic for conversions. We’re in the business of porn, and if a member wants access to something new right at that moment, they shouldn’t have to go typing a bunch of personal data once again. Make flow as easy as possible for them. "

Upselling and cross-selling can be a highly lucrative part of mainstream e-commerce. Mainstream giant Amazon.com, in fact, has attributed up to 35 percent of its revenue to upselling and cross-selling. And upselling and cross-selling can be highly profitable in adult e-commerce as well: a consumer who pays for spanking content, for example, might be interested in other types of BDSM content as well, and a consumer who subscribes to a BBW membership website might also appreciate BBW webcam sites.

But in order for adult companies to make upsells and cross-sells pay off, webmasters must know what techniques are effective.

Paul Acevedo, director of marketing for the Budapest, Hungary-based DDF Network, stressed that upsells are more likely to be successful when adult paysites learn as much as they possibly can about their customers.

“Regarding paysites’ upsell possibilities, it really pays to know your members,” Acevedo told XBIZ. “We like to deploy surveys to all of our website properties three or four times a year to find out about our members’ tastes, wants and needs. We also do cross-sells, mailers, a free newsletter, and a DDF Guest House where we feature other studios’ scenes as streaming-only bonus content for our members with a nice discount to those particular sites via an underplayer banner.”

Acevedo added, “I see a lot of paysites paying more and more attention to the Settings or My Profile area of their sites. This I feel to be very important, as most mainstream sites have good features there that allow you to dictate how your content is served to you and what your user experience will be. In the instance of upsells and mailers, you should be able to choose how you would like those served to you: daily, weekly, monthly, or not at all. Also, going deeper, perhaps have a member choose their likes and dislikes, and be able to hide content and offers they don’t want to see when they login.”

Acevedo is a strong proponent of one-clicks, saying, “One-clicks are just fantastic for conversions. We’re in the business of porn, and if a member wants access to something new right at that moment, they shouldn’t have to go typing a bunch of personal data once again. Make flow as easy as possible for them.”

Toni, owner of the affiliate program FetishHits.com, asserted that paysites do themselves a disservice when they try to sell customers things they are unlikely to be interested in. Toni told XBIZ: “Some of the biggest mistakes are bombarding surfers with mailers, cross-selling expensive low-quality products and upselling sites or products that don’t match the surfers’ interest. Upselling top-quality products inside members areas is the most effective upsell technique, in my opinion — especially if setups like the Epoch one-click are used.”

Jack Lawson, CEO of CherryPimps.com, noted that one-clicks can be great for upsells when the right products are involved.

“We believe the most successful upsell technique is any that doesn’t negatively impact your consumers’ experience,” Lawson told XBIZ. “Therefore, we try to focus on one-clicks with products that compliment our own and help to give the user a best experience possible. We also add on non-competitive products and search for good deals on partner sites for our members. One of the largest payoffs has been integrating live products into our network from top to bottom.”

Asked to cite some of the most common mistakes that adult paysites make with upsells, Lawson replied: “The most common mistake we see are sites that load their members areas with wall-to-wall banners and ads, hoping to make money all the time and forgetting that their users are paying. They also load ads for content that is completely different from the site itself. While someone may pay to put that extreme site into your solo girl site, it doesn’t mean you should. You have to be smart and display ads that work with your niche and not against it.”

AJ Hall, co-founder and CEO of Elevated X Inc., emphasized that upsells should not promote a webmaster’s competition.

“The single most common mistake I see paysite owners make is upselling competing sites rather than complementary ones,” Hall told XBIZ. “Imagine if you drove a Honda and after you made a year of payments, they tried to sell you on a slightly nicer Toyota. You would think they were insane, yet this is what so many paysite owners are doing every day.

“Instead of pushing people to competing sites for an affiliate payout, upsell members on things that they will enjoy in addition to your site — not as a replacement to it. For a lot of sites, smarter upsells are things like similar but slightly off-niche sites, adult dating or cam sites and adult products.”

Cristian Gold, owner and president of the content management system Adult SiteRunner, said that many paysites are dropping the ball by failing to use their content to encourage relevant upsells.

“Fully monetizing a paysite’s content is the key to success in 2015 and beyond,” Gold told XBIZ. “There is no more need to let consumers download your entire catalog of videos for $30. Now, consumers expect great video streams for that $30 or the choice to buy and download a title for $5 or $15. Give them those choices with a site that looks great on desktop, tablet and mobile, and you will see your profits increase.”

Gold continued: “On the paysite front, we are still seeing very few brands properly monetizing their content. All too often, you will visit a site — and they will have the same option: a monthly fee for access to the site, which allows posed HTML streaming and downloading of all the videos on the site. This is like leaving your front door open for anyone to come in and take everything you own for $30. With the conditioning consumers have now to stream video or pay to download, paysite owners need to adapt and embrace these methods. To do otherwise is leaving money on the table.”

Josh Torrey, traffic manager for CM Productions and BaDoink.com, advised that upsells can involve different areas of adult entertainment.

“With any type of product, it is important to understand both the user and the product,” Torrey told XBIZ. “To integrate upsells successfully in any industry, the primary product or service needs to have a close connection to the upsold product. For example, an adult paysite has a very close connection with sex toys — and if integrated in a way that adds to a user’s experience inside the site, it can lead to a very successful upsell partnership.”


OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!