opinion

Humor in erotic Web advertising

OK, so as of late, I have been studying the traffic patterns and consumer behavior on user-generated/shared content networks. There are already several of these, such as PornoTube and many of these sites are the fastest growing traffic hubs on the adult internet. The ability of these sites to grow their consumer audiences through viral marketing is incredible. The environment on these sites allow for a variety of monetization methods, while maintaining a fresh and interesting user experience on an ongoing basis. Overall, a reasonable means by which to generate, and presumably monetize traffic.

All that standard stuff aside for a moment, I looked further at the content in these networks and am working to determine what stands out from the crow. Consider that these types of sites may have tens of thousands of erotic video clips in their libraries. If you are buying a spot or submitting a clip to promote an adult movie, subscription site, products, etc., what makes your clip more compelling to watch than the thousands of others available for user enjoyment? I saw a sample of the answer a couple of weeks ago when a client provided a clip that got me to site and watch from end to end. The clip showed a woman dressed in lingerie (not slutty, but romantic in taste) sitting on a couch in a well groomed room setting with an upright vacuum cleaner, also dressed for the evening. It was dressed as a man, at least sort of. Whoever produced the video segment in question had created the almost believable illusion that the woman was on a full blown, semi-traditional date with the vacuum!

Admittedly, the subtle “touchy, feely” rapport between woman and vacuum in the video evolves into a more sexual experience involving the detachable hose graciously accessorizing the machine. All told, this 160 second video clip not only had the right stuff in terms of a hot model, good production behind the video, etc., but it also was funny as hell. In fact, watching even the first 6-7 seconds showed how unique the overall video clip was in comparison with the thousands of hardcore sex action videos (straight or gay) that appear in the libraries of the content sharing network sites.

By bringing in a moderately sophisticated approach towards humor in sex, the net result for the client will be attained for many months after the purchased campaign ends. Their video stands out and as such, takes full advantage of the viral marketing aspect of promoting web sites and content in these new traffic environments. Users will share and also post the links to said video which grabbed their attention to friends, co-workers, on blogs, social networking sites, etc. A successful promotion for sure.

The underlying issue here is to remember that consumers of online erotica are still human and can respond to humor. Where many marketers have believed that you cannot tie humor in with sexual content during the critical pitch/”get them to buy” phase of the interaction, this is exactly where a human touch can have a great impact. The next time you buy a spot or submit promotional video content to promote your site on a content sharing network, consider submitting any out take/blooper or tongue-in-cheek behind the scenes material you have rather than submitting traditional hardcore or overtly sexual samples. You are likely to be pleased with the results.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
profile

Marina Valmont: From Beauty Queen to Naked News Anchor

Marina Valmont grew up in the suburbs of Toronto, spending a lot of time walking in nature and enjoying Canada’s beautiful parks and lakes. She describes her younger self as an avid reader who spent a lot of time at the library, as well as a girly girl with a deep love for Disney, fantasy movies and Barbie.

Alejandro Freixes ·
Show More