Home > Features > ASACP is the Solution to Protecting Children Online • Bookmark   • Newsletters   • Register Search Options


ASACP is the Solution to Protecting Children Online

ASACP is the Solution to Protecting Children Online

November 12, 2014
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 150 votes. Results based on votes submitted by members of XBIZ.net social network.

" ASACP serves as an advocate of industrial self-regulation, educating government agencies, lawmakers, regulatory bodies and other relevant stakeholders, about the positive steps that its members take to help keep children out of and away from adult entertainment. "

Founded in 1996, ASACP is a nonprofit organization dedicated to online child protection, comprised of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization that manages a membership program providing resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization that battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online via its Restricted To Adults website label.

ASACP educates members, the online adult entertainment industry, international government policy makers, and the public about online child safety, child exploitation, and the efforts of the online adult entertainment industry to battle child sexual abuse and be proactive with internet child safety issues. Fostering connections with all relevant stakeholders helps ASACP protect children while safeguarding the interests of the online adult entertainment industry: by — among other things — providing a steady stream of reports to authorities and other relevant agencies, along with various forensic services of use to investigators and the criminal justice system, criminals are brought to justice; while the association offers authorities and other relevant agencies support in way of educational and support services to help them better understand the workings of the legitimate and legal adult entertainment industry.

Since 2004 the child exploitation hotline has processed more than 920,000 reports and released a report that dissected five years of data from its Child Pornography Reporting Hotline. One of the conclusions of this paper proves that the adult entertainment industry is not involved with child pornography. This report was submitted to, the National Telecommunications and Information Administration (NTIA) Online Safety Technology Workgroup and was referenced in their final report as well as several other relevant stakeholders in government and policy circles. ASACP continues to stay on the cutting edge of technology by introducing new approaches to better isolate and investigate the highest of priority reports and thereby placing this crucial information into the hands of law enforcement even more efficiently.

In 2006, ASACP created the award winning RTA (“Restricted to Adults”) label to better enable parental filtering, and to demonstrate the online adult industry’s commitment to helping parents prevent children from viewing age-inappropriate content. Within a year of its release in 2006, more than 3 million web pages had been labeled using the RTA tag. Now the RTA label is in use on some 30 million web pages containing age-restricted content including the most highly trafficked adult entertainment websites in the world. Today millions of adult websites use RTA — accounting for the bulk of professional sites. There are more than 20 billion monthly hits to pages labeled with RTA, demonstrating that the majority of adult entertainment sites have self-labeled. For its dedication and efforts, ASACP and its RTA Labeling initiative have received widespread support from business leaders and trade associations, governments and civic organizations.

Embedding the RTA label code in page header metadata tags enables filtering via the various parental control mechanisms that are widely available to parents. The RTA label is recognized by the majority of filtering products and services, and ASACP continues to pursue partnerships with more to ensure that RTA is recognized as widely as possible. Significantly, RTA is recognized by the parental controls in both Microsoft and Apple browsers, including browser use on mobile devices. The RTA label can even be used to tag individual social networking site user pages, blogs, and mobile apps that feature adult material.

The RTA label is completely free to use, voluntary, and universally available to any website that wishes to label itself clearly and effectively as being inappropriate for viewing by minors. Using RTA requires no online form to fill out, no registration, and no fee. RTA does not differentiate between the various types of age-inappropriate content available; all content considered unsuitable for minors is simply labeled “Restricted to Adults.”

On the international front, ASACP embraces the global nature of today’s digital media publishing firms, by offering translations of the association’s main website (www.asacp.org), and its press releases, into Spanish, French and German, in addition to the English version. ASACP has also continued its European expansion by forming a European Advisory Council, mirroring its domestic Advisory Council, comprised of digital media and Internet publishing experts, drawn from the ranks of ASACP’s current sponsor base.

ASACP serves as an advocate of industrial self-regulation, educating government agencies, lawmakers, regulatory bodies and other relevant stakeholders, about the positive steps that its members take to help keep children out of and away from adult entertainment. ASACP’s government outreach takes place through various media and includes personal interaction with stakeholders at governmental events — providing an irreplaceable but resource-intensive platform for networking and the exchange of information. The benefits of this activism are tangible and revealing, however, providing a worthwhile return on ASACP’s substantial investment in travel and event attendance. ASACP’s proactive leadership has helped the online adult entertainment industry to thrive in an environment where crippling legislation has not been forthcoming and where the onus of child protection is rightfully split between parents and content providers.

ASACP is the only organization that bridges the necessity of online child safety issues with the needs of legitimate adult entertainment business owners and the noted concerns of international regulators and lawmakers — an effort which is made possible by the sponsorships, membership fees and donations that the association receives from decision makers like you — and an effort which reaps continued rewards for all stakeholders. ASACP is currently and aggressively expanding its international presence and needs your support to help us accomplish these challenging but necessary goals.

Entirely supported by its generous sponsors, approved members and the contributions of concerned parents and digital media stakeholders, ASACP cannot perform its mission without your help. Relying on a very small staff of extremely dedicated personnel, the association delivers tremendous results despite its minimal budget, and is a force for good in the oftentimes-murky world of today’s Internet. Protecting children from exposure to or involvement in adult entertainment is an ongoing task, borne by the efforts of companies committed to protecting themselves by protecting children — and a task that needs your help to succeed.

For more information contact tim@asacp.org.


Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!