Home > Features > Sofie Rockland: Creating an Experience • Bookmark   • Newsletters   • Register Search Options


Sofie Rockland: Creating an Experience

Sofie Rockland: Creating an Experience

April 1, 2014
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The creators of 210th Experience found a unique way to bring a sexy and seductive style to bath and body essentials without losing their marketability. -Entrenue President Joe Casella. "

The marriage of fashion and eroticism can be interpreted in many ways. However the Sofie Rockland’s 210th Experience bodycare line and collection of erotic boxes is among the most obvious.

Founded by Sofie Rockland, an international fashion designer who studied under the Master Koetsier Foundation at the Amsterdam Fashion Institute, the bodycare range uses body-beneficial ingredients, luxurious scent profiles, and sleek packaging to provide a lavish experience.

The products combine high-fashion design with skin-nourishing ingredients to create a series of sensual oils, creams and skincare items packaged in a seductive style.

According to Rockland, she launched the brand after being inspired by private experiences.

“I noticed how important communication and intimacy is in the relation and if you don’t pay enough attention to it, you will not survive together,” she said. “The fact that I have been working in the fashion industry as buyer and production manager gave me the advantage that my skills in buying, development and branding are well developed.

“I have seen so many different branding my life and it was my dream to develop my own brand. I never expected to start in the erotic industry but it is so far my best decision ever.”

Rockland launched 210th in October 2010.

“The feedback so far is overwhelming, especially when people hear that I have never been in the erotic industry before,” she said. “The marketing and the philosophy to combine communication with intimacy is unique and the consumers are extremely enthusiastic about the sophisticated design and the luxury ingredients of the products.”

The line includes a Massage Candle that melts to produce smooth massage oil; hydrating Massage Oil featuring a special combination of natural ingredients; and rich Body Cream featuring antioxidants and vitamin E.

Bath products include a softening Body Scrub for exfoliation; a Body Mask featuring clarifying China clay and hydrating botanicals; enriched Bath Oil featuring soy and moisturizing ingredients; and a Shower Cream that creates a soft, hydrating lather.

The 210th Experience also provides a unique “crème de la crème” of lubricants featuring a silky silicone base that’s odorless and taste-free, and glides smooth for long-lasting pleasure.

The bath and body products are fragranced with a combination of linden blossom, freesia, amber, musk, vanilla fudge, and fruit scents. The products are never tested on animals.

In October, U.S. distributor Entrenue began carrying the 210th collection.

“The creators of 210th Experience found a unique way to bring a sexy and seductive style to bath and body essentials without losing their marketability,” Entrenue President Joe Casella said.

He added, “Each cream, oil and body product is packaged in sleek and modern boxes with suggestive and provocative ‘challenges’ under the label for couples to try together. This thoughtful lifestyle brand will be a welcome addition to any adult boutique’s bath and body section.”

Rockland calls those challenges “assignments” for couples. However, couples can decide for themselves how to use the products in the kits.

“Once you don’t want to use any of the erotic accessories from the boxes, you can always use the wonderful massage oil or take a nice bath together,” she said. “The art is to underline the luxury of the brand of 210th and belongs to a lifestyle as well.”

The assignments are accessed through a QR code that is located inside the package of every item from the 210th bodycare line.

According to Rockland, the 210th collection has experienced global success and currently retails in regions such as Europe, Asia, Japan and Australia.

“It’s hard to say where we are most successful but both the U.K. and U.S. are doing very well,” Rockland said. “The advantage is that we sell 210th not only in the love shops, but also in hotels, lingerie stores, beauty salons and lifestyle stores. The variety of the collection gives the possibility to enter as well the mainstream retailers.”


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!