Seven ’til Midnight Unveils ‘Retro-Modern’ Holiday 2014 Collection

Seven ’til Midnight recently revealed its 2014 Holiday Collection catalog, which features a vintage pinup aesthetic mixed with modern “styling and attitude.” The collection’s festive themes include Sassy Santa’s, Luxe Lace for Less, and Sparkle and Shine, in reds, emeralds, and pinks. The 50-piece collection features on trend silhouettes in lace, satin, dotted mesh, charmuese, and adornments of flirty ruffles, marabou, metallic dots and rhinestone charms. Seven ’til Midnight’s catalog doubles as a calendar and is offered in a glossy spiral bound format.

“The 2014 Holiday Collection delivers a sassy collection of Santa-inspired outfits including our Saint Kiss grouping showcasing a seamless dress and teddy with marabou trims and packaged with a vinyl belt with diamond buckle,” the company said. “The La La Lace group features a luxurious Italian inspired corded floral lace with marabou trim in a baby doll, a three piece set, and a plunging V-neckline teddy. Highlights of our collection include the Green with Envy group, presenting an art deco inspired galloon lace with lurex layered on emerald satin in a chemise, bustier, and two bra sets, and a bustier. One of our favorite designs is the Hustle Bustle, flirty stretch satin boy short with tulle bustle, shiny ribbon edge, bows and ruffle details.”

Our retro-modern pin-up girl look is an inspirational character we used this year due to the appeal of Katy Perry and Lana Del Rey who embody this style. -Lisa Tran, public relations for Seven ’til Midnight

Seven ’til Midnight also caters to the plus size market with its Baby Got Curves! Collection, featuring more than 20 styles.

The Holiday Collection is priced starting at $6 for the Hustle Bustle panty with most items under $18 wholesale, keeping the retail under $40. With shipping now underway, Seven ’til Midnight’s Lisa Tran — who handles public relations for the company — sat down with XBIZ Sensuals to discuss the range’s highlights.

What inspired the pin-up theme of STM’s Holiday catalog?

Our retro-modern pin-up girl look is an inspirational character we used this year due to the appeal of Katy Perry and Lana Del Rey who embody this style. Our styles represent a nostalgic memory of the past, such as the 1950s with the pin-up girls, while incorporating society’s idea of what a woman should be — glamorous, fun and sassy.

How do the designs stay true to holiday themes while appealing to this generation?

We mix the old with the new, adding new detailing while keeping the Santa idea of the holiday season. We’ve stayed with colors that are dominant during this time of year such as the reds and greens, and added lace and marabou trims.

Our designs allow our customers to wear them outside, as it is quickly becoming common for lingerie to be mixed into day wear. For example, our Naughty n’ ice bustier (STM-9772) can be paired with jeans or a skirt for a holiday party. Our seamless Santa dress from the Saint Kiss collection (STM-9776P) is perfect for a night out!

What current trends are incorporated into your holiday styles?

Alongside our modern pin-up girl trend, we have three key trends we have used that inspired our holiday collection. “Sparkle and Shine” refers to the strategic use of sparkle throughout the collection. For this trend, we are featuring trend-driven silhouettes, fabrics with metallic dots, lace with lurex, and rhinestone trims and buckle.

Our “Sassy Santa” trend is based upon the idea of “SantaCon,” which is an annual mass gathering of people dress in Santa Claus costumes parading publicly on the streets and in bars in cities worldwide. The focus is on spontaneity and creativity, while having a good time and spreading cheer.

Our last trend is the “Luxe Lace for Less,” delivering soft and luxurious laces with beautiful texture, pattern and shine. Lace is combined with dotted mesh and layered on shiny microfiber.

Discuss the Holiday Collection’s more festive designs.

For the New Year, we always add more glitz and glam to our pieces to make them stand out at any party. For example, the Extravaganza (STM-9660P) has sequin cups to add shine to the top. Our All That Glitters (STM-9515P) is decorated with floral lace and sequin and the Midnight Kiss (STM-9657P) is the perfect silver sequin dress to go out in on New Year’s Eve.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
opinion

A Look at How Customer Demographics of Full-Size Sex Dolls Have Evolved

For a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.

Rebecca Weinberg ·
Show More