Home > Features > Device Proliferation Creating Headaches for Web Designers • Bookmark   • Newsletters   • Register Search Options


Device Proliferation Creating Headaches for Web Designers

Device Proliferation Creating Headaches for Web Designers

April 8, 2013
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Modern consumer media devices come in all shapes and sizes, with differing display options, form factors and functionalities. But one size no longer fits all. "

Modern consumer media devices come in all shapes and sizes, with differing display options, form factors and functionalities. One size no longer fits all; causing problems for those who seek to satisfy today’s audiences on the go — but fortunately a wide range of solutions exist. Here are a few tips to help you make sense of your choices.

While much is made about the pros and cons of web apps versus native mobile apps, the developmental ease and lower deployment costs of web-based applications makes this irresistible territory for many adult content marketers, who may find the preferred native app distribution channels blocked to porn promoters.

In essence, it is easier to build and market a website that is available to everyone, than it is to deploy an adult app for a specific device, say an iPhone, only to be rejected by the main distribution source for that platform (App Store) based on antiporn policy decisions that drastically limit profit potential. You just need a bigger pond to fish in.

One major factor in this equation is screen size.

Screen sizes are as much a matter of pixel count as they are of physical dimensions — while the access platform may not always be the viewing platform — when, for example, an iPad wielding consumer uses an HDMI adaptor to watch a video on a living room TV.

This illustrates how statistically reported devices may not be the device actually used.

Designers often accommodate screen size as a matter of resolution on the assumption that “a pixel is a pixel” — but a web page optimized for a 1024x768 display is going to be a very different user experience on an old 20” CRT at 72 pixels per inch (ppi) than it is on the iPad2’s 9.7” screen at 132 ppi or an iPad mini with its 7.9” screen at 163 pixels ppi — even though all three screens operate at a resolution of 1024x768 pixels. Throw in the iPad3 with its sexy Retina display, which stuffs an amazing 2048x1536 pixels at 264 ppi into a 9.7” screen, and it becomes easy to see the depth of the challenges faced by today’s adult web designers who can no longer rely on target display resolutions — or a simple order to “build a site for iPad” — as a design guide.

One interesting note: most tablet users don’t want to see “mobile” site versions; while Smartphone users with limited data plans often demand faster, lighter weight approaches that are more content rich than those offered to basic feature phone mobile site users.

If you’re starting from scratch, building a new site from the ground up, then many of these design issues can be accommodated from the get-go. But what can be done to bring a legacy site up to current standards?

First, audit existing sites on a variety of platforms to see where it falls apart, either using mobile device emulation software or services, or on actual devices available to you, making a list of action items as you go, then start chipping away at any problem areas.

For example, iOS-driven hardware such as iPhone and iPad or other devices that do not support Adobe’s widely used Flash, must still contend with a range of sites making heavy use of this popular but problematic technology — with often unpredictable results.

On the adult affiliate front, Flash-only webcam previews or ad elements that display warning notices that Flash is required to view them, leave a publisher’s site looking like it is broken — while hurting revenues due to a lack of a fallback ad format implementation.

Coding can easily be used to mitigate this, however, by swapping in a static banner ad when the Flash ad is unable to be displayed.

This example of adaptive design measures joins responsive design practices utilizing HTML5 and CSS3 media queries as perhaps the best option for web publishers targeting the broadest possible audience.

In this case, we are not necessarily building different sites for different platforms, but rather, relying on conditional coding techniques to modify existing sites to dynamically alter their content and ad display methods based on the user’s unique display parameters. Using HTTP USER_AGENT strings and other techniques for identifying the user’s environment is an effective way to cater to a client’s individual needs.

These scripting methods allow page elements to be included or excluded based upon factors such as browser type and orientation — using a tablet to view a website in portrait mode is a very different experience than is viewing that same website in landscape mode.

The bottom line is to put as much content as will comfortably fit on a viewer’s screen, with different screens receiving different materials maximizing the user experience based upon device capabilities. Take a couple of aspirins for that headache, and get coding!


Cam World: Camming and Toys Go Hand in Hand

There is nothing more satisfying than pleasure, especially if it is sexual. The size or the presentation of the stimulus does not matter if the sensations and tension the body receives transform the way... More »

Cam World: Injecting Personality Into Your Room

Since the last issue of Cam World, I’ve made some significant life changes. I’m working from Colombia now. This was a decision that was not entered into lightly, but change gives you a chance... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!