Home > Features > Beth Ann Smith Steers Williams Trading Co. to Success • Bookmark   • Newsletters   • Register Search Options

FEATURE

Beth Ann Smith Steers Williams Trading Co. to Success

Beth Ann Smith Steers Williams Trading Co. to Success

May 14, 2012
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.00%
Yes, but in a few years
  37.14%
No
  22.86%
Out of 140 votes. Results based on votes submitted by members of XBIZ.net social network.

" Being one of six owners and working together toward the goal of continued upward growth is challenging in and of itself. "

When your business is keeping the retail market fresh by distributing top sex toys to retailers nationwide, a dedicated leader that keeps the team organized and focused is vital in keeping business thriving.

For more than 35 years, Williams Trading Co. has been distributing adult goods throughout the U.S. Established as a family business, Beth Ann Smith joined her father and siblings to take over novelty buying and inventory control.

“That means I am responsible for the purchasing of our 17,000-plus inventory,” Smith said. ”My subsequent roles include organizing price increases, updating item changes and discontinues and assisting in the implementing of monthly sales.”

Smith’s previous role as inventory control manager for Home Depot prepared her for her current duties. “It was because of my organizational skills and prior management experience that prompted me to join the family business to help facilitate its continued growth,” Smith said.

Smith has made great strides in her position since joining Williams Trading Co., including restructuring warehouse operations, both in its physical layout and optimizing picking procedures.

Smith said she worked with Patty Sullivan of Dominion Software Consulting to realize her goal aimed of improving the accuracy and efficiency of operations, including picking, managing inventory reorder points, quantity and fill volumes, as well as making sure the best practices are followed in purchasing and inventory management.

“She and I worked together to adapt the operations software to support these objectives,” Smith said. ”Because of these initiatives and my ability to manage the ‘big picture’ of long-term goals, we have become more efficient as a company.”

Driven by a simple motto of “work hard and live life to the fullest,” Smith has overcame several obstacles both professional and personally — the latter exemplified by Smith’s triumph over breast cancer and battling diabetes, which Smith says has made her “appreciate everything in life.”

“The biggest challenge I’ve faced since becoming an owner in the family business is that of working as part of the ownership team,” Smith said. “Being one of six owners and working together toward the goal of continued upward growth is challenging in and of itself. The challenges as a buyer are to keep up with the industry trends as well as inventory highs and lows. Keeping our fill rate above 90 percent is a consistent goal that requires a watchful eye; I now have eyes behind my head, ha!”

Smith has big plans for Williams Trading Co. for 2012. “I’d like to see our continued growth as a company, improve our fill rate to near 100 percent, keep all of our customers satisfied and for our team to continue improving in all areas of the business.”

Williams Trading Co.’s customer base covers all types of adult businesses, such as brick and mortar adult stores and boutiques, mail order, adult websites, home party consultants and international adult businesses and exporters.

Last year, Williams Trading extended its business to offer an e-commerce solution for selling adult toys. SexToyStoreBuilder.com allows anyone to be the owner of an online adult toy store, with backing of Williams Trading Co. at their fingertips.

With SexToyStoreBuildier, Williams Trading Co. provides real-time inventory tracking updated every 24 hours, as well as all aspects of website hosting and maintenance, drop-shipping and 100 percent or more mark-up on everything sold.


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!