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Marketplace Musings: Going the Distance

Marketplace Musings: Going the Distance
How many friends do you have on social media that you have never actually met in the real physical world? Someone asked me this, recently, and I was shocked when I realized that my number is well in the double digits. This means that I’m sharing intimate aspects of my personal life with comple... More »

Q&A With SegPay's Cathy Beardsley

Q&A With SegPay's Cathy Beardsley
It didn’t take long for SegPay CEO Cathy Beardsley to turn the startup high-risk biller into a profitable company. After all, Beardsley’s a veteran processing executive who has more than a dozen years of experience leading and managing payment processing companies. At SegPay, Beardsley o... More »

Retail Tactics: The Wow Factor

Retail Tactics: The Wow Factor
Setting sales goals can greatly increase the bottom line in your business. Taking the time to explain the advantages in purchasing items that give you more bang for your buck help increase sales dramatically. It’s easy to allow customers to come in, browse the shelves, make a purchase usually ... More »

Sure Ways to Monetize Your Traffic

Sure Ways to Monetize Your Traffic
Today the most common monetization of website traffic is advertising. This is obvious for many, but surprisingly many sites owners still do not know what type of traffic they have, does it mainly consist of web, mobile, or tablet traffic? Is there any other type of traffic on their site, which they ... More »

Director's Chair: B. Skow, Rhythm & Flow

Director's Chair: B. Skow, Rhythm & Flow
B. Skow told XBIZ he has entered a zone in his career that has taken him almost three decades to find. Not unlike the twists in his diverse series of feature films, the journey to arrive at such a harmonious stage has been unexpected for the former mainstream photographer from Elizabeth, N.J. &ldq... More »

Paysite Power: Looking at Tour Optimization

Paysite Power: Looking at Tour Optimization
Prompted by recent message board discussions on XBIZ.net, this is the second in a series of articles on paysite optimization. For the purpose of these couple of articles I’m focusing on tour optimization exclusively. In most cases there’s more than one right way to do things and what ma... More »

Big Changes: Adult DVD, Pleasure Products Companies to Go Plus-Size

Big Changes: Adult DVD, Pleasure Products Companies to Go Plus-Size
Big is Beautiful. This is a phrase the BBW (Big Beautiful Women) and BHM (Big Handsome Men) communities have espoused for a while. However, it’s been made clear recently, that the pleasure products and the adult entertainment industry are starting to realize plus-size women and men are beautif... More »

Seven Tips for Real-Time Bidding Success

Seven Tips for Real-Time Bidding Success
Real-time bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of s... More »

Paving the Way: Adult Video Provide Empowerment for Plus Size Fans

Paving the Way: Adult Video Provide Empowerment for Plus Size Fans
With more attention being given to the plus size market (BBWs) it’s interesting to note that marketers, distributors and makers of adult merchandise, whether it be adult movies or novelties, must now give consideration on how to market to this segment. Women who identify as plus-size have long... More »

Are You a Pornographer?

Are You a Pornographer?
At a party a few weeks back, one of my older sisters introduced me to a friend of hers in part by identifying me as “a successful Internet pornographer.” After the obligatory grimace and sigh, I quickly noted that my sister was wrong on at least two fronts in that statement; I’m ne... More »

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