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Feature Articles for Adult Industry Professionals

The Semenette: When a Sex Toy Is More Than a Sex Toy

The Semenette: When a Sex Toy Is More Than a Sex Toy
Over the course of time, there have been thousands of sex toys that were created because of a need, a demand for something that hadn’t existed before or for something that just didn’t have the high quality standards an inventor would want. Inventors put in hours, days, months and years t... More »

Legal Reality: Discussing Intangibles

Legal Reality: Discussing Intangibles
We live in an age of unprecedented consumer access to a nearly limitless amount of content. As a result, sellers of goods and services have been challenged like never before to find ways to reach new customers amid the relentless deluge of information. And as the competition for eyes and ears has in... More »

Retail Rules of Engagement: Essential Customer Service Tips

Retail Rules of Engagement: Essential Customer Service Tips
The five fundamentals of great customer service at Deja Vu include the following: Acknowledge Identify Educate Personalize Close Wow your guests and increase your sales dramatically with these effective tips. Tip 1: Acknowledgement When guests step in the door they should be greeted with... More »

The Power of Persistence

The Power of Persistence
While there’s always someone that will tell you that things have never been better for their firm, many companies are continuing to face significant challenges in adapting their business models to the new realities of the online adult entertainment marketplace. Some say that it’s hopele... More »

Hosting Talk: Data-Driven Decision-Making

Hosting Talk: Data-Driven Decision-Making
From the earliest days of the Internet’s rise as a commercial marketplace, there has been a steady improvement in the technology available to monitor and analyze our sites’ traffic patterns. While speculation was once our main tool, webmasters now are able to determine with great specifi... More »

E-Commerce and Adult Video Sales

E-Commerce and Adult Video Sales
I’ll never forget the first system through which I performed order fulfillment for adult videos that had been sold online — mostly because it was a ludicrously tedious and inefficient exercise that drove me absolutely nuts. This was long before off-the-shelf e-commerce solutions were ava... More »

Dev Depot: MatchHeight, Make the Height of all Selected Elements Equal

Dev Depot: MatchHeight, Make the Height of all Selected Elements Equal
It seems like a simple enough task, but it is one that has long frustrated web designers: creating a matrix of same sized elements, each (perhaps) containing a different amount of content, so that this array appears “even” and symmetrical. With a goal of making a more robust equal heigh... More »

Online Billing: More Monitoring at the Transaction Level

Online Billing: More Monitoring at the Transaction Level
Operation Choke Point and increased pressure by bank regulators on financial Institutions to identify and eliminate merchant fraud has certainly increased the monitoring efforts by banks regarding their payment services. Under Operation Choke Point, financial institutions, ISOs and IPSPs are being h... More »

The Role of E-Commerce in the Pleasure Product Sector

The Role of E-Commerce in the Pleasure Product Sector
One of the more obvious impacts of the Internet is the way in which it globalized so many things that used to be thought of as entirely local phenomenon. In the old days, if an American wanted to buy a sex toy, and his or her community was one of the thousands across the country that didn’t ha... More »

Placing a Focus on User-Buying Triggers

Placing a Focus on User-Buying Triggers
This is the last of a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep them coming back. I’ve started each article with the principle of the seven Ps: Prior prop... More »

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