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Feature Articles for Adult Industry Professionals

Hidden Gems: Digging Deeper Into Traffic Ecosystems

Hidden Gems: Digging Deeper Into Traffic Ecosystems
As adult content continues to evolve from the glory days of its time as a product for monetization into a valuable marketing hook for other products to monetize, the proliferation of new ad networks and the variety of ad services being launched each week is quickly creating a dizzying array of optio... More »

Male Pleasure Products: Tapping Into the Profitable Market

Male Pleasure Products: Tapping Into the Profitable Market
A lot of the pleasure products marketing seems to target predominantly women and while that certainly makes sense I sometimes wonder if a huge swath of customers is being promotionally neglected. I’m referring to the males. Last September John Millward analyzed a year’s worth of pleasur... More »

Q&A With Steven Grooby, Founder of Grooby Productions

Q&A With Steven Grooby, Founder of Grooby Productions
Grooby Productions is not only a leader in the online adult space, but a pioneer as well. Since 1996, its founder, Steven Grooby, has kept the enthusiasm moving upward for the company, one that is firmly embedded as the leading purveyor in sexually explicit transgender entertainment. Grooby Product... More »

What You Like Isn’t the Same as What’s Good When Recommending Purchases

What You Like Isn’t the Same as What’s Good When Recommending Purchases
What’s the best vibrator?” “What’s a good lubricant?” “What butt plug should I get?” If you’ve worked in a frontline sexuality retail position, you’ve probably heard one of these questions. Actually, you probably hear something like this during e... More »

Are Your Website Visitors Human?

Are Your Website Visitors Human?
I have good and bad news. The bad news is that over half your website’s traffic is fake. It’s a shocking truth, so I’ll say it again. Over 56 percent of all web traffic is bots of one kind of another, whether its hackers, scrapers, spammers, or “good bots.” The other ba... More »

Porn Again: Facing the ‘Phobes’

Porn Again: Facing the ‘Phobes’
We who peddle porn have no doubt learned to overlook the continuing sermons of the antiporn moralists who remain active in our culture. I myself have long since stopped even hearing the voices of the religious right and the minority of feminists who say that porn is an assault on women. But the ot... More »

How to Prepare for the Next Big Thing in Adult Retail

How to Prepare for the Next Big Thing in Adult Retail
It’s here, the much-awaited bonanza that is the “Fifty Shades of Grey” movie. Distributors are stocked up, retailers poised and the marketing machine is set to roll selling “Fifty Shades of Grey” merchandise to a public who are curious about BDSM play in a way that they... More »

The Adult Biz and Physical Cosmology

The Adult Biz and Physical Cosmology
At some point in your youth, someone introduced you for the first time to the idea of the constantly expanding universe. Depending on the context of your introduction, it might have included analogies involving rubber bands and/or raisin cakes, and probably at least one reference to a “Big Ban... More »

Honoring an Icon: XR Brands Celebrates Gay Erotica Pioneer

Honoring an Icon: XR Brands Celebrates Gay Erotica Pioneer
Long before the growth of the gay adult film industry in the 1970s and 1980s — long before the abundance of gay adult websites that emerged in the 1990s and 2000s — there was the late Touko Laaksonen, a.k.a. Tom of Finland. Born in the small town of Kaarina, Finland on May 8, 1920, Laaks... More »

Paysite Power: It All Starts With the First Impression

Paysite Power: It All Starts With the First Impression
I’m excited to share that this is my first Paysite Power article since becoming a back to back XBIZ Award winner. Aside from winning our third Software Company of the Year award in four years for Elevated X, the XBIZ 360 show was successful on multiple levels. First, the attendees this year ... More »

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